19 April 2017
Tribal Gathering builds on a consumer desire to rediscover our basic human instincts. Taking inspiration from primitive tribal cultures all over the world, the importance of health and happiness is redefined as we reassess our current lifestyles.
Published 2 years ago in our Home and Interiors Spring Summer 2017 Trend Book, we can now evidence Tribal Gathering in major UK and US retailers. In this post, we explore how this trend has been interpreted in store.
This trend embraces a blend of African, native Central and South America and Indigenous Antipodean influences to capture a sense of global tribalism. Painterly marks and tribal patterns adorn ceramics and decorative accessories, seen above in both UK and US stores. Crate and Barrel and Marks & Spencer have updated monochrome collections with worn, faded colour effects. These can be perfectly paired with lilac and lime accents for a fresh, summer monochrome scheme.
Cacti plants are used as wall art and cushion motifs in Maison Du Monde and Urban Outfitters. These are paired with rustic neutrals to give a natural feel to this earthy trend. In Matalan, succulents are hung in rope planters and tribal tassels become statement pieces for decorative wall hangings.
To read more about the Home and Interiors trends we forecast for Spring Summer 2017 download our free Seasonal Preview to the right of this post.
Our Seasonal Trend Publications help you to respond to the most important trends for home and interiors two years ahead of the season. Stay ahead of your competitors with our Home and Interiors AW 18/19 Trend book, available to buy now from our online shop.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.