Baby & Kids Macro Trends 2022 Report

Find out what’s driving change in the Baby & Kids industry in 2022 and gain a deep understanding of the key macro trends impacting the way families will think, feel and act.


The future of the next generaton

This 2022 Baby & Kids Macro Trends report is an essential trend insight resource for developing commercially successful product ranges, advertising campaigns and marketing strategies for products used or consumed in and around the home.

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What’s inside the trend forecast?

Digestible trend drivers:  It’s critical to understand where children and their parents’ mindsets are likely to be. Our Trend Drivers provide the foundation for our four macro trends and provide evidence of what underpins change.

Micro trends:  Each trend driver is explored more in depth and broken down into a series of micro stories providing you with the commercial confidence to support a new product initiative, go after a new demographic or develop a brand extension.

Thought starters: Practical and actionable thought starters designed to kick start and inspire innovation on how to interpret these trends for your brand.

Trend editor walk-through video: Watch on demand and get deeper insight behind the key Baby & Kids Macro Trends for 2022 in our Trend Editor walkthrough video.