14 February 2017
Trend Bible Valentine’s Day Report 2017
Over the past couple of weeks, our US and UK trend researchers have been analysing what was in store in London and New York for Valentine’s Day 2017.
Our In Season Retail Report covers three key areas; Print & Pattern, Giftware & Product and colour. Within each section we highlight specific themes and micro trends that we saw evident in gift and greetings products across London and New York. We provide our expert opinion and analysis of how these trends are developing and reflecting consumer behaviour.
“For Valentine’s Day 2017 we see that retailers have taken a fresh, honest approach to Valentine’s with humorous editorial that captures the little gestures in relationships and our everyday habits in a loving way. Light-hearted phrases such as “Let’s spend all day on our phones ignoring each other” and “It was love at first swipe” hint at the modern dating methods and Millennial attitude to life and love” explains Hannah Matthews, Trend Bible Trend Analyst.
Download your free edit of this year’s report by clicking ‘download now’ to the right of this post.
We recently shared some of the key Valentine’s Day trends and messages we’ve spotted emerging from independent retailers for 2017. Click here to find out more.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.
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