7 February 2017
In addition to forecasting changes in consumer behaviour and the impact of this, we continually monitor how major retailers are responding to in season trends for key occasions. This week, our US and UK trend researchers have been analysing what is in store in London and New York for Valentine’s Day 2017.
Ahead of publishing our In Season Retail Report we share some of the key Valentine’s Day trends and messages we’ve spotted emerging from some independent retailers online for 2017.
From left to right: Angela Chick, Bespoke Verse
Something we previously discussed in our Future of Celebration series, was the rise in ‘just because’ card giving. With this we have seen a new Valentine’s Day trend emerge, dedicating the day to the friends in our lives instead of our love interests. We’ve spotted an array of friendly ‘Palentine’s Day’ greetings cards from illustrator Angela Chick and ‘Happy Galentine’s Day’ bunting from Pomtree. notonthehighstreet.com are also offering a curated selection of cards and gifts dedicated to ‘Palentine’s Day’.
From left to right: Veronica Dearly, notonthehighhtreet.com, Ivory Mint Cards
Light-hearted ‘Anti-Valentine’s Day’ messages are a key theme for many independent brands in 2017. Veronica Dearly, known for her simple yet distinct style, uses ironic ‘anti-consumerist’ messaging to add a sense of humour to her greetings cards. This tongue and cheek messaging style works extremely well for consumers looking for an alternative to traditional Valentine’s Day gifting.
From left to right: Angela Chick, notonthehighstreet.com
Another trend picked up by many independent retailers this year, was Valentine’s Day gifts to the pets in our lives. Pets are viewed as a treasured part of the family and in a recent survey by Co-op Insurance, it was suggested that 12% of people will buy a Valentine’s Day gift for their pet. This is also reversed, with many retailers offering greetings cards from the pet to the owner, seen above by illustrator Angela Chick.
Our Valentine’s Day 2017 In Season Retail Report is available to pre-order now from our online store. Our retail trend reports provide a comprehensive look at what’s in store both sides of the Atlantic at key points in the season and for occasions. Each report provides an analysis of the trends as seen in the most influential New York and London stores, covering homeware, gift, décor, stationery and tableware.
We send the bespoke trend reports out to different departments in our organisation from product development to digital and customer teams. The report acts as internal inspiration that everyone can read and get something from. The feedback we get is overwhelmingly positive.
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