27 November 2017
Trend Bible Festive Retail Report 2017
Our retail trend reports provide a comprehensive look at what’s in store both sides of the Atlantic at key points in the season and for occasions. Each report provides an analysis of the trends as seen in the most influential New York and London stores, covering homeware, gift, décor, stationery and tableware.
This Festive Trend Report reflects what was in store for Christmas 2017 across London and New York. It covers a range of lifestyle and homeware products such as greetings, stationery, décor and gifts. We have identified key trends and themes for this important retail occasion and broken these trends down into smaller micro themes. Retailers such as John Lewis, Paperchase, Selfridges, Anthropologie, Tesco, Zara Home and Sainsbury’s in London and Crate & Barrel, Pottery Barn, Michaels, West Elm, Paper Source and Target in New York are included in this report.
From Left to Right: Conran, John Lewis, Paperchase
“Once again, the festive season is highly celebrated across all retailers, offering creative direction for consumers through both product and visual displays” explained Rebecca Charlton, Trend Researcher at Trend Bible. “We saw some quirky alternative themes this festive period, with a focus on fun and over the top products, potentially fuelled by the need for consumers wanting to escape harsh realities of the real world. Comforting, traditional themes featuring plaids, natural textures and frosted scenes also came to the fore this year.”
Our London and New York based researchers share their opinions and provide analysis of how these trends are developing and reflecting consumer behavior.
Download your free edit of this year’s report by clicking ‘download now’ to the right of this post.
We send the bespoke trend reports out to different departments in our organisation from product development to digital and customer teams. The report acts as internal inspiration that everyone can read and get something from. The feedback we get is overwhelmingly positive.
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