What’s New for Easter 2016?

Written by trendbible

23 March 2016

Easter 2016 Image2In addition to forecasting, it’s important to carefully track and monitor in-season trends as they emerge in store. This past month, our Trend Analysts have been in stores across London and New York, documenting what major retailers have on offer for Easter 2016.

This season, large scale chicks and rabbits appeared on baskets, packaging and gift & greetings. These characterful designs offered a fun and contemporary way of illustrating the usual Easter animals.

Easter 2016 Image33

Retailers also injected more humour and playfulness into the occasion with egg puns and smiling faces, as seen at Hotel Chocolat, Harrods and John Lewis.

“There was a real sense of fun & nostalgia with chocolate gift products this year, with many retailers offering chocolate versions of our favourite egg dishes and bright yellow egg yolk splattered across product” explained Trend Bible Trend Analyst Hannah Matthews.

Our In Season Retail Reports provide you with valuable knowledge of the trends your competitors are adopting, as well as providing a source of inspiration. Staying on top of design trends, as they emerge in store, is an essential part of understanding and developing your own product ranges for the following year.

The Trend Bible Easter 2016 report is now available to buy in full featuring 20 trends in gift & greetings and homeware for £350 (+VAT in the UK) from our online shop.

To receive a free edit get in touch: enquiries@trendbible.com. You can also stay up to date with our seasonal store visits through our social feeds, PinterestTwitter and Instagram.

We send the bespoke trend reports out to different departments in our organisation from product development to digital and customer teams. The report acts as internal inspiration that everyone can read and get something from. The feedback we get is overwhelmingly positive.


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