WHY TRENDS MATTER FOR LICENSING | BRAND LICENSING EUROPE 2019


Written by Justine Jackson

19 September 2019

Brand Licensing Europe (BLE) is the only pan-European event dedicated to licensing and brand extension, bringing together leading brand owners, retailers, licensees and manufacturers for three days of networking and trend information. Trend Bible are delighted to be keynote speakers at this year’s event taking place on 1st to 3rd October. Our team will also be providing one on one consultations throughout the event, helping brands and retailers gain a deeper insight into how and why trend forecasting can transform their business and capitalise on change.

Image Brand Licensing Europe

“To be trend-led is to understand what is important to your customers, giving brands the confidence to explore new ideas and think beyond the conventional. We will talk about why trends matter, how understanding what is happening in the world can bring you closer to your customers and responding to trends helps your brand maintain its presence and enjoy growth.” – Joanna Feeley, CEO and Founder Trend Bible.

Image left to right Wonky Fruit & Vegetables by Plan Toys, Primark Mickey Mouse Cafe

Speaking ahead of our talk we recently caught up with the team at License Global to discuss upcoming trends and fundamental shifts in consumers attitudes and behaviours such as the blurring of boundaries between online and offline worlds and the rise of the sustainable living movement to name but a few. Read our full interview with License Global here.

We’ll be speaking at BLE 2019 on Tuesday 1st October at 11:00 am and Wednesday 2nd October at 15:15 pm at the Retail Trends Lounge.  Click here to get your free ticket to Brand Licensing Europe 2019.


Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.


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