3 Design Trends for Baby & Kids Product Design in 2024


Kind + Jugend, the leading trade fair for high-quality baby and toddler products takes place from 7th to 9th September 2023. Exhibitors showcase their latest design collections including products such as strollers, carrier systems, home textiles, toys, furniture and more. 

As we count down to Kind + Jugend we highlight three upcoming design trends for baby & kids products and furniture in 2024.

Baby and Toddler Product and Furniture Design 2024

The key design trends we’ve highlighted for baby & kids product design are taken from our 2024/25 On-the-Go, Feeding & Weaning and Nursery trend application reports, available to those with a premium membership to our trend platform My TrendBible. Focusing on Spring Summer 2024 and Autumn Winter 2024/25 trend forecasts, each report translates our four seasonal trends into design directions and inspiration for kids’ hard products and furniture.

Nursery & Kids Bedroom: Chunky Tubular Forms

As forecast in our Spring Summer 2024 Energy Guardians trend, creating a clean and uncluttered environment is key for the nursery and kids’ bedrooms. Exaggerated curves and biomorphic shapes offer cocooning spaces for both introspection and connectedness whilst marshmallow-like forms provide comforting spaces that children can use to relax and contemplate.

Ara Thorose, Gabriela Del Valle

Chunky tubular forms inform everything from storage and furniture to decorative accessories. These freeform, amorphous shapes are ergonomic, enhancing comfort and inviting touch.

On the Go: Recycled Space Dust

Product design for on-the-go categories takes on a surreal and sensory aesthetic through our Autumn Winter 2024/25 Cosmic Nomads trend story, where sleek and minimal elements are contrasted with weird and whimsical forms. With this comes an exciting opportunity to experiment with playful protrusions, curious surface textures and ultra-matt elements to bring this modern space story to life.

Yohan_lansard_design, Anshuman Kumar

Galactic surface finishes feature sprayed effects using recycled materials, bioplastics and composites that celebrate imperfections and irregularities. These space dust-inspired, galactic materials add three-dimensional qualities to update core on-the-go products like prams, pushchairs and travel systems.

Feeding & Weaning: Organic & Irregular Shapes

Our Autumn Winter 2024/25  Grow Gently trend influences a calming and nature-inspired aesthetic, one that is both uplifting and restorative. Organic, soothing forms and naturally warm neutrals bring an earthy quality to minimalistic designs whilst reused and repurposed materials create irregular textures and finishes that look and feel good.

La La and the Rose, Emulait

Organic and irregular forms mimic the unrefined, yet delicate shapes found within nature. These simplified and curved silhouettes bring a gentle softness and fluidity to a broad range of hard products including plates, bowls and bottles. This can also be used to offer a more rounded alternative to highchair trays.

See you at Kind + Jugend 2023

Our Senior Editor, Jenna Galley and Trend Editor, Danika Morris, will be presenting at the Kind + Jugend 2023 Trend Forum this year. On Thursday 7th September, Jenna will be covering the major shifts in attitude and lifestyle for parents, children and babies in 2024. And on Friday 8th September, Danika will be covering how to confidently bring these macro trends alive in your business with design translation across shape, colour, material and pattern for the next 12-18 months. 

Attending Kind + Jugend 2023? Get in touch if you’d also like to book a 30-minute Trend Consultation for advice on implementing the right trends for your business.

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