Baby & Kids


2020: The Catalyst of Change

2020: The Catalyst of Change

22 December 2020


2020 has been a year of major disruption, challenge and change. From a pandemic halting ‘normal’ life as we knew it, the biggest economic crash in 300 years, a devastating [...]

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Autumn Winter 2020/21 Baby & Kids Trend Tracking | Spiritual Beings

Autumn Winter 2020/21 Baby & Kids Trend Tracking | Spiritual Beings

1 December 2020

Forecast over two years ago, our Autumn Winter 2020/21 Baby & Kids Trend, Spiritual Beings, brings a blend of cultures and beliefs to inspire a magical story for winter. A [...]

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HOME AND KIDS SPRING SUMMER 2021 TREND BOOKS: 75% OFF

10 November 2020

Our Spring Summer 2021 Home & Interior and Baby & Kid’s Lifestyle trend books are now available for just £300* each (over 75% off – usually £1300). Our twice-yearly trend [...]

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Colour Direction 2021 | 4 Key Colour Palettes for Autumn Winter

Colour Direction 2021 | 4 Key Colour Palettes for Autumn Winter

1 November 2020

The home, and everything we seek to bring into it, becomes an opportunity for either soothing and healing or prompting joyful emotions. We use colour to shape our environments to [...]

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Baby & Kid’s Edit | A Styled Life Accelerated

Baby & Kid’s Edit | A Styled Life Accelerated

2 September 2020

Images left to right: Nobodinoz, OY OY The home has increasingly become a place for self-expression; sharing our home styling on social media platforms tells the world a story about our [...]

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SPRING SUMMER 2022 | BABY & KIDS TREND BOOK OUT NOW

SPRING SUMMER 2022 | BABY & KIDS TREND BOOK OUT NOW

6 July 2020

Introducing Spring Summer 2022 We began this Baby & Kids trend forecast before the arrival of COVID-19 and the subsequent pandemic when the world looked very different indeed. We’ve since [...]

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Baby & Kid’s Edit | Introducing Gen Alpha

Baby & Kid’s Edit | Introducing Gen Alpha

2 July 2020

Gen Alpha are being born into a world of artificial intelligence, augmented reality, machine learning and big data. Add to that new family dynamics, a global climate crisis, a rapidly [...]

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TREND BIBLE COLOUR DIRECTION 2021

TREND BIBLE COLOUR DIRECTION 2021

17 June 2020

Trend Bible’s Colour Direction for 2021 outlines six shades chosen by our colour experts, and are based on our seasonal trend forecasts for 2021. These directional, yet commercially viable shades represent what [...]

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Exploring Emotion During Lockdown Family Life

Exploring Emotion During Lockdown Family Life

21 May 2020

The pandemic has brought about profound changes in our everyday family life. As a result, we are seeing trends that we forecast for 2021/22 accelerate at pace. In our April [...]

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HOME AND KIDS AUTUMN WINTER 2020/21 TREND BOOKS: 75% OFF

6 May 2020

Our Autumn Winter 2020/21 Home & Interior and Baby & Kid’s Lifestyle trend books are now available for just £300* each (over 75% off – usually £1300). Our twice-yearly trend books are [...]

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Pandemic Lens | Blurred Spaces

Pandemic Lens | Blurred Spaces

28 April 2020

What are the key lifestyle changes driven by the pandemic? Will this permanently change things, or will it become a distant memory? How will space be redesigned to accommodate home [...]

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Pandemic Lens | Baby & Kids

Pandemic Lens | Baby & Kids

8 April 2020

The pandemic outbreak has brought about a profound change in daily family life. As a direct consequence, we are seeing new behaviours emerge and trends that we forecast for 2021/22 [...]

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Trend Bible have helped an experienced marketing team to think about our brand, the market and the future in a completely different way. The results have been positive and tangible. Their input is challenging, fresh but critically also practical.

Sherwin Williams


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