Consumer Insight


PANDEMIC LENS | GUILT FREE MATERIALS

PANDEMIC LENS | GUILT FREE MATERIALS

25 November 2020


So far in our Pandemic Lens series looking at the Conscious Choices macro trend, we have explored Ethical Shopping and Hyper-Essentialism. In our final post on this topic, we look [...]

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Pandemic Lens| Hyper-Essentialism

Pandemic Lens| Hyper-Essentialism

18 November 2020

In our first post looking at the Conscious Choices trend as part of our Pandemic Lens series, we explored Ethical Shopping. We now take a look at Hyper-Essentialism and what [...]

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PANDEMIC LENS | CONSCIOUS CHOICES AND ETHICS-BASED SHOPPING

PANDEMIC LENS | CONSCIOUS CHOICES AND ETHICS-BASED SHOPPING

11 November 2020

What are the key lifestyle changes driven by the pandemic? Will this permanently change things, or will it become a distant memory?  These are just some of the questions you [...]

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How the Pandemic has Accelerated the Trend for Outdoor Living

How the Pandemic has Accelerated the Trend for Outdoor Living

4 November 2020

The trend for maximising outdoor living (even into the winter months) was already on our radar for 2020 and 2021, but this mindset has been well and truly supercharged by [...]

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Celebration in the Immediate Future

Celebration in the Immediate Future

1 October 2020

What will celebration in the immediate future look like as families around the world continue to adapt to their ‘new normal’? How will people mark occasions differently and where will their priorities [...]

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Baby & Kid’s Edit | A Styled Life Accelerated

Baby & Kid’s Edit | A Styled Life Accelerated

2 September 2020

Images left to right: Nobodinoz, OY OY The home has increasingly become a place for self-expression; sharing our home styling on social media platforms tells the world a story about our [...]

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TREND BIBLE COLOUR DIRECTION 2021

TREND BIBLE COLOUR DIRECTION 2021

17 June 2020

Trend Bible’s Colour Direction for 2021 outlines six shades chosen by our colour experts, and are based on our seasonal trend forecasts for 2021. These directional, yet commercially viable shades represent what [...]

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Exploring Emotion During Lockdown Family Life

Exploring Emotion During Lockdown Family Life

21 May 2020

The pandemic has brought about profound changes in our everyday family life. As a result, we are seeing trends that we forecast for 2021/22 accelerate at pace. In our April [...]

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Pandemic Lens | Baby & Kids

Pandemic Lens | Baby & Kids

8 April 2020

The pandemic outbreak has brought about a profound change in daily family life. As a direct consequence, we are seeing new behaviours emerge and trends that we forecast for 2021/22 [...]

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Pandemic Lens |The Immediate Future of Life at Home

Pandemic Lens |The Immediate Future of Life at Home

3 April 2020

It’s never been more important to be producing products, services and messages that line up with what people genuinely need. Confronted with widespread uncertainty and some immediate and dramatic changes [...]

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CES 2020 | Tech Trends in Sleep

CES 2020 | Tech Trends in Sleep

19 February 2020

Over the past five years, CES has become a key event for sleep tech with brands displaying cutting-edge innovation and concepts to optimise sleep. Personalised sleep solutions continued to be [...]

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CES 2020 | The Future of The Kitchen

CES 2020 | The Future of The Kitchen

11 February 2020

From lab-grown Impossible Pork and personalised DNA diets to robotic assistants and home grow systems, food and the kitchen remained popular sectors for cutting edge innovation and concepts at CES 2020. The innovation-focused show provides [...]

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Trend Bible have helped an experienced marketing team to think about our brand, the market and the future in a completely different way. The results have been positive and tangible. Their input is challenging, fresh but critically also practical.

Sherwin Williams


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