The Big Picture 2026: Baby & Kids Macro Trends

The Big Picture 2026 Baby & Kids Macro Trends report outlines the pivotal overarching lifestyle trends shaping the future of caregivers and children. Your go-to resource for understanding the future of family life at home and a starting point for innovation.

From understanding parenting mindsets and Gen Alpha, this 2026 baby & kids macro trends report explores the influences, mindsets and behaviours that will have the most impact on the way families will live their lives at home in the future. Available to buy from the Trend Store now.

2026 The Age of Awe

Whilst we see many tensions at play in 2026, what unites all four trends this season is a deep pining for fun. Grounding this is the permeation of a kid-centric mindset and a demand for products and narratives that appeal to the inner child and the contradictory nature of life. This will propel the importance of themes around playfulness, humour and exploration.

A greater understanding of neurodiversity alongside the growing adoption of AI advancements supercharges imagination and creativity, pushing possibilities and realities to new, uncharted heights. This signals a new age of awe for 2026, one where curiosity is the goal, not the finished product.

Get To Know The Big Picture 2026

4 x Big Picture Trends
It’s critical to understand where your future consumer mindsets are likely to be. Here we provide the foundation for what is driving our four Big Picture Macro Trends for 2026.

12 x Micro Trends
Each Macro Trend is explored in more depth and broken down into a series of micro stories, providing you with the commercial confidence to support a new product initiative, go after a new demographic or develop a brand extension.

16 x Thought Starters
Within each big picture trend we offer practical and actionable thought starters, designed to ignite and inspire innovation on how to interpret these trends for your brand.

Plus a 2 Minute Trend Takeaway video
Our editorial team summarise the key themes that will impact the mass market for home and interiors in 2026.

Baby & Kids Macro Trends Especially for Designers, Marketers and Strategists

Use our Baby & Kids Macro Trends Report to validate, justify and inspire major new initiatives, brand positioning, marketing, and advertising as well as new product development and product assortment decisions.


Consent Preferences