The Big Picture 2026 Macro Trends Report: Home & Interiors

The Big Picture 2026 Macro Trends report outlines the pivotal overarching lifestyle trends shaping the future of householders. Your go-to resource for understanding the future of life at home and a start point for innovation.

From family life to renting, food and drink to cleaning, this 2026 macro trends report explores the influences, mindsets and behaviours that will have the most impact on the way real people will live their lives at home in the future. Available to buy now from the Trend Store.

2026 The Age of Intention

2026 will see householders ‘zoom out’ of their everyday lives, looking to gain a deeper perspective and purpose. After a period of uncertainty and crisis fatigue, a sense of optimism emerges, as creativity, escapism and a feeling of awe fuel the desire for positive change.

A sense of intention comes into play. We see householders making decisions with informed purpose, choosing carefully what to engage with, and how to spend their time and money – removing anything that no longer aligns with their purpose or wellbeing.

Get To Know The Big Picture 2026 Macro Trends

4 x Big Picture Trends
It’s critical to understand where your future consumer mindsets are likely to be. Here we provide the foundation for what is driving our four Big Picture 2026 Macro Trends

12 x Micro Trends
Each Macro Trend is explored in more depth and broken down into a series of micro stories, providing you with the commercial confidence to support a new product initiative, go after a new demographic or develop a brand extension.

16 x Thought Starters
Within each trend, we offer practical and actionable thought starters, designed to ignite and inspire innovation on how to interpret these trends for your brand.

Plus a 2 Minute Trend Takeaway video
Our editorial team summarise the key themes that will impact the mass market for home and interiors in 2026.

Concise, Original and Industry Relevant

In this 2026 macro trends report, we’ve selected only the themes we know will have an impact on the mass market unique to the home and interiors industry, with advice on how to activate them in your business.

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