From evolving family and chosen-family set-ups, to the continued rise of gatherings like “Friendsgiving,” the ways we come together are shifting. In 2027, celebrations take on a new rhythm, one that explores what authentic slow living truly means. We’re seeing a move away from radical innovation and toward the thoughtful evolution of perennial themes, where meaning, connection, and sustainability take centre stage. 

Humble botanic stories are being reimagined, inspiring reusable costumes, eco-friendly decorations, and zero-waste treats as awareness of single-use plastics and fast-fashion wearables continues to grow. Meanwhile, major festivals such as Diwali and the Mid-Autumn Festival are becoming key opportunities for brands to expand their offerings, reflecting the growing influence of global, cross-cultural Autumn celebrations and the trend toward earlier shopping periods.

Discover a preview of the key trends featured in our upcoming premium Seasonal & Celebration trend reports, designed to inspire and inform your strategic planning for Autumnal celebrations including Halloween, Thanksgiving and Everyday Autumnal occasions.

1. Halloween: Joy Over Horror 

By 2027, Halloween decor, homeware and costuming will see a shift from established narratives of horror and gore to more purist forms of playfully silly escapism. Increased exposure to real-world horror and societal anxieties has resulted in a greater desire for fun and community rather than fear. 

2. Autumnal Celebrations: Emotional Polarity 

Autumn and Thanksgiving celebrations embody an emotional polarity between a desire for social connection and introspective retreat. This season invites both gathering and quiet reflection, honouring diverse needs for togetherness or solitude. Smaller, intimate Thanksgiving ceremonies continue to grow in importance, reflecting a desire for cosy, meaningful connection beyond large traditional family gatherings.  

3. Thanksgiving Celebrations: Evolving Ideas of Family 

Recognising chosen family is increasingly important to autumn and Thanksgiving celebrations, driven by greater recognition of diverse family structures. Nearly 48% of Brits say they have a chosen family [You Can Adopt], close bonds beyond biology, reflecting shifting consumer values around inclusion and belonging.

This shift impacts consumer sentiment by prioritising authentic connection and community over traditional norms. Recognising and fully acknowledging these bonds both via product but also brand messaging and comms allows brands to connect authentically with consumers seeking acceptance and belonging. 

Do you need deeper insights to shape your seasonal occasion ranges? 

As part of our premium Seasonal & Celebration trend subscription, our brand new Autumn & Thanksgiving Celebrations and Halloween reports are your go-to for navigating Autumnal celebrations in 2027, featuring insight into the trends shaping how we host, celebrate and share sentiment. 

TrendBible’s Premium Seasonal & Celebration Trend Subscription is an essential tool for brands who want to understand what is driving change within the industry.