Build Your Creative Strategy with The Big Picture 2028

The way we live, work, design, and consume is changing faster than ever. In a world with less certainty and more complexity, the role of forecasting is evolving. It provides a practical framework that covers everything, from predicting outcomes and understanding change, to managing risk, and building resilience for what comes next.

That’s why this year we’ve evolved our annual The Big Picture Macro Trends Reports. 

What are The Big Picture Macro Trends Reports? 

We release two versions of The Big Picture each year – one focusing on Home and Interiors, and the other in Baby and Kids. The reports act as a strategic foundation, informing and aligning all of our 2028 design and consumer insight forecasts, whilst providing you with a starting point for innovation. 

This year we have reimagined the structure, methodology, and purpose of the reports. This evolution has positioned them more clearly as strategic tools which are designed to educate, guide, and empower your decision-making. 

Four defining macro themes remain at the core of the report. Each theme outlines the catalysts accelerating change and the attitudes and behaviours emerging in response. Together, these themes provide a robust foundation for future design, product, and marketing opportunities. 

What’s new for The Big Picture 2028? 

New for 2028, we’ve introduced: 

• Next in Conversation, a dedicated space for ongoing industry-relevant conversations.  Diving into the evolving shifts and emerging narratives shaping your industry, this new section explores tensions, friction points, and potential future outcomes. More than just inspiration, this section is designed to spark critical thinking, helping you uncover long-term opportunities, anticipate challenges, and stay ahead of change before it arrives.
• The Role of Home Framework, also new this year, brings our 2028 insights back to what we do best: understanding life at home. It translates macro trends into real-world implications, showing how shifting roles, behaviours, and expectations are reshaping the meaning and function of home and family life today.

Together, these evolutions ensure The Big Picture 2028 reports are not just a view of the future, but a practical framework for understanding it and using it.  

Unlock The Big Picture 2028 with a premium My TrendBible subscription.

Explore our Big Picture 2028 macro trends reports for Home & Interiors and Baby & Kids, available exclusively through our My TrendBible premium subscription. Stay ahead of consumer mindset shifts with actionable insight, expert analysis, and strategic foresight.