Baby & Kids


SPRING SUMMER 2022 | BABY & KIDS TREND BOOK OUT NOW

SPRING SUMMER 2022 | BABY & KIDS TREND BOOK OUT NOW

6 July 2020


Introducing Spring Summer 2022 We began this Baby & Kids trend forecast before the arrival of COVID-19 and the subsequent pandemic when the world looked very different indeed. We’ve since [...]

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Baby & Kid’s Edit | Introducing Gen Alpha

Baby & Kid’s Edit | Introducing Gen Alpha

2 July 2020

Gen Alpha are being born into a world of artificial intelligence, augmented reality, machine learning and big data. Add to that new family dynamics, a global climate crisis, a rapidly [...]

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TREND BIBLE COLOUR DIRECTION 2021

TREND BIBLE COLOUR DIRECTION 2021

17 June 2020

Trend Bible’s Colour Direction for 2021 outlines six shades chosen by our colour experts, and are based on our seasonal trend forecasts for 2021. These directional, yet commercially viable shades represent what [...]

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Exploring Emotion During Lockdown Family Life

Exploring Emotion During Lockdown Family Life

21 May 2020

The pandemic has brought about profound changes in our everyday family life. As a result, we are seeing trends that we forecast for 2021/22 accelerate at pace. In our April [...]

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HOME AND KIDS AUTUMN WINTER 2020/21 TREND BOOKS: 75% OFF

6 May 2020

Our Autumn Winter 2020/21 Home & Interior and Baby & Kid’s Lifestyle trend books are now available for just £300* each (over 75% off – usually £1300). Our twice-yearly trend books are [...]

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Pandemic Lens | Blurred Spaces

Pandemic Lens | Blurred Spaces

28 April 2020

What are the key lifestyle changes driven by the pandemic? Will this permanently change things, or will it become a distant memory? How will space be redesigned to accommodate home [...]

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Pandemic Lens | Baby & Kids

Pandemic Lens | Baby & Kids

8 April 2020

The pandemic outbreak has brought about a profound change in daily family life. As a direct consequence, we are seeing new behaviours emerge and trends that we forecast for 2021/22 [...]

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Pandemic Lens |The Immediate Future of Life at Home

Pandemic Lens |The Immediate Future of Life at Home

3 April 2020

It’s never been more important to be producing products, services and messages that line up with what people genuinely need. Confronted with widespread uncertainty and some immediate and dramatic changes [...]

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BABY & KIDS: SPRING SUMMER 2020 SEASONAL PREVIEW

BABY & KIDS: SPRING SUMMER 2020 SEASONAL PREVIEW

29 January 2020

We share 2 of the 4 trends forecast for the season, Studio Kawaii and Island Life. Our full Baby & Kids Spring Summer 2020 Seasonal Preview featuring all 4 trends is [...]

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CES 2020 | Key highlights for the future of life at home

CES 2020 | Key highlights for the future of life at home

16 January 2020

CES 2020 brings together professionals from around the world, showcasing the next generation of consumer technology and design. The global stage is the ultimate platform for innovation, allowing pioneers of [...]

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Trend Bible have helped an experienced marketing team to think about our brand, the market and the future in a completely different way. The results have been positive and tangible. Their input is challenging, fresh but critically also practical.

Sherwin Williams


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