Home & Interiors Retail Trends: Mood-boosting Interiors
After a period of uncertainty and a focus on value and core ranges, a sense of energy returned to in-store retail and e-commerce for Spring Summer 2023.
Householders are taking a clearer stance for their well-being and caring more for their surroundings. This focus shifts to interior design and that nurtures our inner glow and supports us to flourish again after an extended period of uncertainty.
Vibrant use of colour inspired by our Superbloom and Altered States trends uplifted product and retail displays, with Fiesta Orange, Royal Blue, and Acidic Yellow Plum as emerging as key shades.
First forecast in 2021, we evidence how this escapist mindset referenced in our Home & Interiors design trend ‘Superbloom’ has been translated across retail trends and e-commerce.
Tracking the adoption of our Home & Interiors ‘Superbloom’ trend
For Spring Summer 2023, people are craving the mood-boosting and physical benefits of sunlight. Homemakers will continue to create proxy holiday destinations, aiming to encapsulate the vibes of a spring break vacation. Intense and fiery hues increasingly saturate interiors.
What we said
Radiating a joyous high summer feel, this trend exudes the uplifting atmosphere of a holiday escape that beats its irresistible vibe. Inspired by a modern Palm Springs spirit, interiors are injected with a symphony of colours; astonishingly vibrant shades nonchalantly blend with hues of the surrounding desert. This story is reminiscent of rare botanical phenomenons when desert hillsides come to life with an abundance of flourishes. As wildflowers open, happiness blooms. To capture this elation, householders bring the outside in.
What we saw
Stores and retailers embraced the infectious and celebratory feel of this trend, with sunny colour palettes energising both product and in-store displays. Vibrant pinks, reds and yellows elevated core stripe textile ranges at Monoprix, H&M Home and Target, as well as inspiring joyful coloured glassware at Anthropologie. Playful interpretations of sunshine and setting sun motifs were evident across stores including George Home, Heals & Oliver Bonas. A focus on ‘bringing the outside in’ was present across John Lewis and H&M Home, with ranges of picnicware, cooler bags, and indoor-outdoor tableware.
Get to know your future consumer
During a time of mass disruption, never before has it been more essential to understand the underlying motivations of the future consumer. If you are a designer working up to 2 years ahead or a brand marketer working on your annual communications strategy, our future trend forecasts offer exclusive insight into the shifts in householder attitudes and lifestyles with design translation and messaging applications.