How are Small Indulgences Influencing Home Retail Trends in 2025?
Yellowdot Home retail trends have been shaped by search for whimsy and romance this season. Explore how retailers in the UK and US have brought this trend – which we originally forecast in 2023 – to life.
This story is all about opting out of the hustle and romanticising the small pleasures in life. Shedding the demands of fast-paced work and social lives, householders are instead seeking a ‘soft life’, where boundaries are reset. Small, sweet indulgences act as reminders of how precious it is to enjoy life’s present moments.
Householders choose to indulge in restful treat culture in this soothing yet elegant trend. The soft life is the aim of the game, infused with a large dose of sweetness, whimsy and romanticism. Cosy corners are perfect for slow hobbies and daydreaming, whilst afternoon tea for one is taken from bed.
Home Retail Trends 2025: Tracking ‘Beautiful Rest’
Originally published in 2023, our Home & Interiors trend ‘Beautiful Rest’ forecast this restful treat culture coming to the fore in 2025.
Here, we delve into the adoption of ‘Beautiful Rest’ in retail and e-commerce this season, as we track and validate how the trend has been applied.
What we said:
Patisseries, biscuits, macarons and éclairs provide inspiration for shape in this playful trend. Explore moments of solo or shared indulgence as opportunities for range-building and visual merchandising.
What we saw:
Decorative window displays and in-store tablescaping took inspiration from decadent afternoon teas and indulgent sweet treats. Range building with pastel coloured crockery and cloche-like silver coupes, as seen in the Selfridges window display, taps into the frivolity of this trend.
Are you ready to respond to the consumer mindset shifts influencing the future of life at home?
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