How Can You Future-Proof Your Strategy for the Changing Family Landscape?

The world of baby and kids is rapidly evolving, and so are we. Beginning with our Spring Summer 2027 forecast, we’re developing our services to help you better understand what your future consumer will think, feel and do.

How is family life evolving?

Over the past decade, the baby and kids market has grown exponentially, driven by rapid transformations in technology and evolving customer expectations. Ofcom reported that 40% of children between 7-12 are already using Generative AI tools, emphasising the speed at which the market is evolving.

As families navigate new priorities and pressures, the most successful brands need in-depth trend forecasting to anticipate and respond to evolving behaviours.

Access our free download detailing the key consumer mindset shifts informing future purchasing decisions here.

With our premium subscription you’ll not only have access to our seasonal trend forecasts and macro reports. You’ll also gain exclusive access to in-depth consumer insight reports and design trend applications detailing the future of family life at home. Giving you more frequent and in-depth insights to help you stay ahead of the competition, whilst stepping closer to your consumer.

Dive deeper into industry-specific categories from Play and Learn, to Sleep and On The Go.

Discover what’s included with your My TrendBible 12 month Premium subscription, including our latest Baby & Kids Spring Summer 2027 forecast reports. Now available to premium subscribers. 

All the seasonal content you rely on, plus much more.

With My TrendBible premium, you’ll have access to annual and seasonal trend reports with a focus on actionable insights and commercial relevance. My TrendBible is a trend subscription platform designed to ignite inspiration, stimulate innovative ideas, instil confidence in your teams to act upon trends, and offer validation from across the globe.