Now Live: TrendBible’s 2027 Festive Forecast

Eager to know how householders will be celebrating the festive period in 2027? 

Our 2027 Festive Forecast is a key pillar of our Premium Seasonal and Celebrations subscription. The forecast gives brands the clarity they need to understand what is driving change across the industry. Empowering and inspiring them to create products, services and experiences that their future consumers will crave. 

Covering key winter celebrations – including Christmas, New Year and Hannukah – our 2027 Festive Forecast offers a uniquely tailored view on this pivotal point in the seasonal calendar.  

Grounded in the wider shifts that will shape consumer lifestyles over the next two years, the forecast pairs creative inspiration with commercial direction. 

Each trend outlines key consumer behaviours as well as colour and product direction across gifts, greetings, tableware, decoration, food and beverage. 

What are the festive trends for 2027?  

For 2027, celebrations will exude festivity without compromising peace. Silliness and humour become central, building cross-generational bonds.  

At the same time, we will see consumers removing unnecessary cost, complexities and time commitments. Doing so creates space for restorative habits and small intentional gatherings.  

Glimmers of joy and hope are celebrated in 2027. Small acts, moments and treats that provide light amid winter’s darker days come to the fore. 2027 festive trends present a level of novelty on top of the familiar traditions, allowing consumers to choose their own festive celebrations. 

What is included in the 2027 Festive Trend forecast? 

The 2027 Festive Forecast is made up of: 

3 x Key trends tailored specifically for winter celebrations. We have forecast three trends for the 2027 festive period: Glimmers of Wonder, Holiday Hijinks and Wild Winter Haven. Each trend will help you understand the key motivations for your customer; how they want their celebrations to look and feel. Complete with trend drivers to outline the social and cultural significance of the trend, alongside compelling narrative, mood and aesthetic direction.  

24 x PANTONE® referenced colours across three carefully curated palettes, with ready-to-use combinations that close the gap between trend and product design. 
  
Print Direction across core motifs, coordinates, and typography; backed by standout examples from renowned surface designers to jump-start your creative process. 

Flavour & Fragrance profiles influencing food, drink, home fragrance, and bath and body; creating a 360-degree sensorial immersion in the trend. 

Category Specific Range Builds  – See each trend brought to life in clear, category-specific ranges across gifts, greetings, tableware, decoration, food and beverage. Helping you to build cohesive, commercially ready collections. 

Navigate the 2027 Festive Period with Confidence

TrendBible’s 2027 Festive Forecast will guide you through the holiday season. Helping you create future-ready product ranges and inspiring storytelling.   

The Forecast is now available for Premium Seasonal and Celebration subscribers on My TrendBible. It is also available to purchase as a standalone product via the Trend Store.