Baby & Kids Macro Report 2025

Find out what’s driving change in the Baby & Kids industry in 2025 and gain a deep understanding of the key macro trends impacting the way families will think, feel and act.

£500 + VAT

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2025: Time to do different

An urge to do things differently drives a recurring theme of rebellious creativity for 2025, influencing design cues of optimism, abundance and boundless experimentation. This propels children’s curiosity and imagination, with particular emphasis on allowing children the freedom and safety to explore, get messy, ask questions and make mistakes.

Our Baby & Kids Macro Trends 2025 report is packed with expert opinion, global foresight and thought starters designed to help you and your teams uncover future thinking and kickstart tomorrow’s opportunities. Designers, marketers, and strategists use our reports to validate, justify and inspire major new initiatives, brand positioning, marketing, and advertising as well as new product development and product assortment decisions.

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What’s inside the macro trend report?

Digestible trend drivers: It’s critical to understand where children and their parents’ mindsets are likely to be. Our Trend Drivers provide the foundation for our four macro trends and provide evidence of what underpins change.

Micro trends: Each Trend Driver is explored in more depth and broken down into a series of micro stories providing you with the commercial confidence to support a new product initiative, go after a new demographic or develop a brand extension.

Thought starters: Practical and actionable thought starters designed to kick start and inspire innovation on how to interpret these trends for your brand.

Plus an exclusive invitation to our 2025 Macro Trend Premiere Join us on February 23rd at 4pm GMT. Our editorial team will walk you through the key themes that will impact the mass market for home, interiors and baby & kids’ industries in 2025.

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