Festive Forecast 2027
Our 2027 Festive Forecast is a key pillar of our Premium Seasonal and Celebrations subscription. The forecast gives brands the clarity they need to understand what is driving change across the industry. Empowering and inspiring them to create products, services and experiences that their future consumers will crave.
£1,750 + VATAccess the complete seasonal package of trend forecasts with application reports by product category. Ask us about My TrendBible Premium Trend Subscription. Try a demo
What’s inside
3 x Key trends tailored specifically for winter celebrations. We have forecast three trends for the 2027 festive period: Glimmers of Wonder, Holiday Hijinks and Wild Winter Haven. Each trend will help you understand the key motivations for your customer; how they want their celebrations to look and feel. Complete with trend drivers to outline the social and cultural significance of the trend, alongside compelling narrative, mood and aesthetic direction.
24 x PANTONE® referenced colours across three carefully curated palettes, with ready-to-use combinations that close the gap between trend and product design.
Print Direction across core motifs, coordinates, and typography; backed by standout examples from renowned surface designers to jump-start your creative process.
Flavour & Fragrance profiles influencing food, drink, home fragrance, and bath and body; creating a 360-degree sensorial immersion in the trend.
Category Specific Range Builds See each trend brought to life in clear, category-specific ranges across gifts, greetings, tableware, decoration, food and beverage. Helping you to build cohesive, commercially ready collections.
