Who are the Zoomers?
Zoomers (also known as Generation Z) refers to the generation born between 1997-2012. As digital natives, Zoomers have never known a world without the internet and have grown up with unprecedented access to information and global connectivity.
This generation strives for meaning and purpose, placing a high value on their intimate relationships and wellbeing.
Zoomers have a more considered approach to spending. Incredibly ‘informed consumers’, this cohort will often research and weigh up options before buying and prefer to make higher-end purchases in physical stores. With this in mind, we will see evolving approaches develop to meet this consumer’s needs
![](https://trend-bible.s3.eu-west-2.amazonaws.com/wp-content/uploads/2023/05/04120242/TrendBible-Generation-z-Dani-Klaric-1408x821.jpg)
Subscribe to My TrendBible
Become a member of our trend subscription and get exclusive access to tailored future insights, design direction and trend intelligence relevant to your sector.
![](https://trend-bible.s3.eu-west-2.amazonaws.com/wp-content/uploads/2022/07/05142309/TrendBible-Trend-Subscription-Essentials-Plan-WaterlessWellness.jpg)