This season, homeware trends respond to householders’ desire to counter crisis fatigue and eco-anxiety, with a more positive, anti-frugality mindset. Generative AI plays a subtle yet impactful role, creating new ways to imagine the everyday.  

Tiring of the doom narrative of permacrisis, consumers crave untamed opulence, free from the anxiety which permeates contemporary culture. Living with full abandon for and pleasure in the ‘now’, this trend focuses on abundance, indulgence, and possibility.  

Generative AI fuels a new surrealism movement, producing fantastical, absurd aesthetics that integrate with the world as we know it and invent new possibilities. New work is imagined from long-gone visionaries like Gaudi and Van Gogh, lending new-old aesthetics to modern products. Themes of hallucination, hypnagogia and lucid dreaming emerge, fuelled by the increasing narrative around micro-dosing as well as these new visual cues. 

Ecological abundance also features here, with the environmental conversation turning to practices that can diversify the natural environment, writers, activists and designers explore extreme rewilding as a method to decolonise the natural world. Householders welcome untamed and unruly natural elements into their homes and gardens. 

2025 E-commerce and Retail Trends: Tracking ‘Dark Garden’  

Our Home & Interiors ‘Dark Garden’ trend originally forecasted this movement towards possibility and indulgence in our seasonal trend forecast published in 2023.     

We explore the adoption of ‘Dark Garden’, as we track and validate how this has been applied across 2025 retail trends and e-commerce this season.   

What we said:  

A new maximalism fuses Art Nouveau with digital surrealism in this glamorous yet twisted after-hours summer trend. Homewares are teaming with life. Mutated florals and bobble shapes sprout from hard surfaces, whilst deep-cut textiles and rich brocades allow organic botanical forms to take root across rugs and upholstery. Luminous absinthe green and potent lilac hues flow into translucent cocktails. Ultra organic mossy and molten textures allow a surreal quality to creep in. 

What we saw: 

 

Bobble shapes featured prominently on bowls, lamps, and frames, appearing as both dense textures and delicate edging.  

Brands like Next used bright absinthe and mint greens to create a striking contrast, especially in smaller decorative pieces, whilst Sainsbury’s deep green fluted glassware, inspired by Art Nouveau, brought a touch of quiet sophistication through its elegant curves and rich hues.  

Are you ready for the next shifts in householder attitudes towards home and interior design aesthetics?   

Our seasonal trend forecasts provide inspiration for designers, product developers and creatives working in the home industries. These reports and full forecasts are available now on My TrendBible Premium.