So much of children’s lives are about telling stories, so it’s only natural that the products we choose to surround children with tell their own compelling tale.

We believe children respond to their own set of influences, and we collect data from the worlds of education and parenting, looking at government policy, the art of play, childhood development, health, nourishment and future technology.

We use this to form the foundations of our trend forecasts for children, breaking this into distinct age brackets, and applying them to our clients’ brands which include nursery furniture retailers, gaming companies, the entertainment and licensing industry, department stores and toy manufacturers.

We apply trends to the following industries:

• Baby food and feeding
• Nursery and home decor
• Toys and games
• Education and play
• Animation and narrative