Spring Summer 2022 Trend Tracking: Sunny State
First forecast in 2020, our Spring Summer 2022 trend, Sunny State, sees householders dialling up community spirit, kindness and togetherness, promoting a sunny state of mind. In this post we explore the adoption of our Sunny State trend forecast and how it’s been interpreted by brands and retailers worldwide.
What is Trend Tracking?
Trend tracking is an important tool we use, not only to evidence and verify the accuracy of our forecasts, but to identify how these trends are translated across all market levels, from early adopters to mass-market application. It’s also important to note that whilst our Spring Summer 2022 forecast was completed prior to the Covid-19 pandemic and the growing cost of living crisis, all trends were rigorously reviewed to ensure the appropriate lens of consumer mindset shift was applied and accurately reflect life at home in 2022.
A Sunny State of Mind
Our Spring Summer 2022 Sunny State trend is driven primarily by a need for optimism and joyfulness. In the wake of recession, social unrest and a global pandemic, householders feel the desire to surround themselves with constructive influences and joyful design. Art, colour, shape and materials all feed into this aesthetic of positivity.
Here are our key highlights of how brands and retailers have implemented this trend worldwide, outlining colour, shape, motif and print and pattern.
Wavy, Wiggly & Wobbly
Self-expression and inclusivity inspire joyful design, rounded forms, wobbly & wiggly shapes and wavy lines add a playful dimension to home products. Inspiring everything from shape and construction for decorative accessories as seen at Liberty to hand-drawn wavy lines for bathroom accessories spotted at M&S.
Pastel colours adorn cook and dine products bringing a sunny optimism to the most practical of kitchen products. The kitchen collection from Dunelm really embraced the clean pastel shades within the palette.
Bold & Proud Checks
Oversize checkerboard patterns were strongly evidenced across soft furnishings and tableware, injecting a sense of fun that minimalist homes have been crying out for. Both Liberty and Selfridges have managed to refresh the classic check with bold graphic patterns or by ding a statement trim edging.
Uplifting colour pops and upscaled graphic stripes was seen across statement décor pieces. Liberty’s upholstered striped armchair and TK MAXX powder coated metal outdoor furniture evoke the cheerful and joyful mood of this story. Liberty paired a soft pastel colour with a neutral colour to commercialise and update the broad stripe.
Sunny Colour Combinations
Tone-on-tone yellow combinations bring forth a sunny and nostalgic vibe as householders look to more unusual colour combinations for decor schemes. H&M home and Homebase mix and clash mustards, golds and banana yellow to offer depth to textiles and homeware.
Naïve Retro Florals
Retro florals add a kitsch playfulness to this trend and had a strong presence in stores across ceramics, stationery, and bathroom accessories at the likes of Oliver Bonas, Anthropologie, Paperchase and John Lewis. Naive and colour blocked was a popular illustration style amongst brands.