Outdoor Living Trends: The New Conservatory

The Orangery

No longer limited to the old-fashioned conservatory – modern outdoor annexes and pop-up indoor/outdoor spaces are offering solutions for householders to create multi-faceted, versatile, hybridized homes.

Speaking at London Design Fair 2023, our Head of Subscription Hannah Craggs will be sharing more on this topic in her presentation ‘Reimagining Living Spaces: The Hybridized Home and the Evolution of Indoor-Outdoor Living’. A topic that aligns with London Design Fair’s theme for 2023 ‘Thrive’ which reflects on the adaptations we have made during a time of crisis to inspire and challenge how we move forward.

Speaking about what’s driving a shift in dynamics within the home Hannah explains ‘Despite the uncertainty of an ongoing cost of living crisis and housing market, we’ll see overwhelm and crisis fatigue dissipate into a desire for optimism and abundance. Householders are adhering to the ‘Improve, Don’t Move’ mindset, opting to renovate, reimagine and utilise existing spaces to meet their needs. This is creating opportunities to create multi-faceted, versatile, hybridized homes, that connect with the outdoors and maximise the use of all living spaces.’

Extended outdoor living trends are a prime example where householders are increasingly looking to expand living areas beyond the confines of their homes. Emerging beyond the classic conservatory, garage or garden shed, these new indoor/outdoor spaces allow householders to enjoy the outdoors, while still having the functionality and comfort of indoor living.


The New Outdoor Living Trends and Personas

As consumers invest in their outdoor spaces, we have identified 3 need to know personas, highlighting the mindsets and spending priorities of these modern householders.

The Sanctuary Seeker

They want to invest in their home, making it an indoor-outdoor sanctuary, a place to escape from the demands of busy life or anxieties and to support their health and wellbeing. For The Sanctuary Seeker, the ‘new conservatory’ is a place for nature and outdoor immersion, allowing them to seamlessly live between indoors and outdoors.

The Space Squeezer

This persona embodies the ‘don’t move, improve’ attitude. With changing lifestyles and expanding households, they require more and considered use of space. Rather than moving, they seek to better utilise existing spaces – making sure that every inch of their home and garden is serving a purpose and creating solutions.

The Multi-Generational Household

Multigenerational households are on the rise; young adults staying at home for longer as they are priced out of the housing market, grandparents moving into the family home, post-divorce dynamics, as well as multigenerational flatmates. These households need both spaces to be together as well as places for privacy – and extended outdoor living spaces can help address these demands without the need for a bigger property.

Join us at London Design Fair 2023

TrendBible will be presenting the evolution of indoor and outdoor living trends in greater depth at London Design Fair 2023 on Thursday 21st September at the Truman Brewery at 11:30 am. To book tickets visit here.

You can also book a 30-minute Trend Consultation with us at London Design Fair to get advice on how to implement the right trends for your business and feel confident in taking your innovation journey to the next level. Book your slot here.

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