Baby & Kids Macro Report 2025

Baby & Kids Macro Report 2025 front cover

Our Baby & Kids Macro Trends 2025 Report is out now!

Packed with expert opinions, global foresight and thought starters this report is designed to help you and your teams uncover future thinking and kickstart tomorrow’s opportunities.

This 2025 Macro Report explores the influences, mindsets and behaviours that will have the most impact on the way children, families and caregivers will live at home in the future. The macro trends are concise, original and industry relevant with advice about how to activate them in your business. We’ve selected the themes we know will have an impact on the mass market and baby & kids industry for 2025. Designers, marketers, and strategists use our reports to validate, justify and inspire major new initiatives, brand positioning, marketing and advertising, as well as new product development and product assortment decisions.

2025: Time to do different

There are powerful global forces at play for 2025. Many of the trends outlined in this report are driven by similar catalysts: looming ‘megathreats’, the cost of living crisis, energy crisis and mass displacement will undermine families’ sense of safety and security, prompting a radical rethink of parenting styles, values and priorities for 2025.  With the threat of baseline needs not being met, a ‘survive rather than thrive’ mindset prevails amongst families. In response, the need for practical solutions, affordability, accessibility and anti-overwhelm coping mechanisms becomes a matter of importance. An urge to do things differently drives a recurring theme of rebellious creativity for 2025, influencing design cues of optimism, abundance and boundless experimentation.

What’s included in the Baby & Kids Macro Report 2025?

Four digestible trend drivers: It’s critical to understand where your future consumer mindsets are likely to be. Our trend drivers provide the foundation for our four 2025 baby & kids macro trends and provide evidence of what underpins change.

Micro trends:  Each trend driver is explored more in-depth and broken down into a series of micro stories providing you with the commercial confidence to support a new product initiative, go after a new demographic or develop a brand extension.

Thought starters: Practical and actionable thought-starters designed to kick start and inspire innovation on how to interpret these trends for your brand.

Plus get an exclusive invite to our 2025 Macro Trend Premiere: Join us on February 23rd at 4pm GMT. Our editorial team will walk you through the key themes that will impact the mass market for home, interiors and baby & kids industries in 2025.

Our Baby & Kids Macro Report 2025 is available to download when you subscribe to our Premium membership at MyTrendBible. MyTrendBible is our trend subscription service designed to inspire and spark ideas, give your teams confidence in actioning trends and provide validation from across the globe.

Alternatively, you can buy the Baby & Kids Macro Report 2025 for £500 + VAT.

Consent Preferences