27 September 2017
Our Seasonal Previews provide an insight into the trends you can expect to see emerge in stores over the coming months. Our Home & Interior Trends for Autumn Winter 2017/18 were first forecast and published over two years ago.
Here we share a preview of 2 of 4 trends forecast for the season, Forest Frost and Artist Studio.
This story is all about creating a soothing stillness and calming atmosphere in the home. An enchanted forest takes us to a distant place where we induldge in a sense of escapism. Our homes become entwined with nature, filled with comforting tactility.
This trend combines relaxed fabrics with rustic serveware and weathered ceramics for a tranquil, nature inspired look in the home. Loosely dripped and watercolour painted patterns adorn textiles, ceramics and paper products. Dense trees and rural landscapes inspire wall art, prints and patterns providing a mysterious setting for fairytale inspired adventures.
This trend takes inspiration from the creative spirit of the artist studio. Investing in art and creating original designs invigorates the home, revealing a fresh new canvas. A new sense of risk taking and confidence lets us open up our homes like a public art gallery.
Hand painted wall art is dramatic and energetic, whilst figurative hand and face motifs inject a playful element to this story. Graphic product shapes and abstract prints reflect a fun upbeat mood in the home. A bold primary palette carefully introduces strong colours to mirror a new sense of bravery and certitude that underpins this trend.
Our trend books are seen as an essential tool by some of the world’s best brands and retailers, helping them make sound decisions about how to respond to future change. Our Autumn Winter 2018/19 and Spring Summer 2019 forecasts for Home and Interiors and Baby & Kid’s Lifestyle are available to buy now from our online shop.
We send the bespoke trend reports out to different departments in our organisation from product development to digital and customer teams. The report acts as internal inspiration that everyone can read and get something from. The feedback we get is overwhelmingly positive.
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