22 February 2016
This Valentine’s Day, spending continued to grow in both the UK and the US. Both markets were predicted to see an increase on 2015’s sales figures. Despite these positive forecasts, there is increasing evidence to suggest consumers are beginning to fall out of love with Valentine’s Day due to over-commercialisation.
In addition to forecasting changes in consumer behaviour and the impact of this, we continually monitor how major retailers are responding to in-season trends for key occasions.
Over the past couple of week, our US and UK trend researchers have been analysing what was in store in London and New York for Valentine’s Day 2016. Our In Season Retail Report reveals the key trends retailers responded to across gift, greetings, and homeware. Our reports provide valuable perspective to designers, merchandisers and buyers of what’s happening in the broader market. This saves you time on competitor analysis while providing our expert viewpoint.
For Valentine’s Day 2016 there was clear evidence of our Spring Summer 2016 trend Impressionist, as forecast in our Home & Interiors trend book two years ago. This trend uncovers an explosion of floral pattern by experimenting with scale and composition. Hand painted florals were seen on gift and greetings in soft pinks, orange, coral and leafy greens.
Last year, we saw hot pinks emerge as a key colour for the occasion, adding a more contemporary feel to packaging, stationery and giftware. For 2016, vivid coral shades replaced hot pink, maintaining this contemporary approach to colour. As a fresh update to more traditional palettes for Valentine’s Day, coral was used on cards as bold backgrounds or in pops of colour through typography.
Reflecting the Impressionist story, coral shades provided a bold interpretation of ‘Misty Rose’, a key colour in our forecast for Spring Summer 2016. Over the coming season, we will continue to track Impressionist, along with three other trends forecast for the Home & Interiors market, as they unfold in-store.
To receive a free edit or for more information on our digital reports get in touch – firstname.lastname@example.org. You can also stay up to date with our seasonal store visits through our social feeds, Pinterest, Twitter and Instagram.
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