Trend Forecasting Starter Kit
Start building your trend forecasting skills with our collection of free learning resources.
Discover the future and your place in it.
Whether you’re studying design, marketing, or considering a career change, this free collection of resources will help you understand how to spot change, interpret it, and apply it to your projects.
3 future thinking questions to spark your next project
Before any great idea takes shape, it helps to pause and look ahead. The three future-focused questions below are designed to help you think strategically, spot opportunities, and make sure your project connects with the ever evolving consumer.
Learn how we forecast trends
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What’s changing in the world that could influence this project?
Start by looking beyond your brief. Are there shifts in how people live, work, shop, or think that might affect the relevance of your idea in the next few years? Spotting change early helps you design with the future in mind.
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How could my project meet emerging needs or behaviours?
Think about what people might need, value, or expect in the near future. Could your idea solve a problem, reflect new priorities, or offer something people don’t yet know they want?
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How can this idea stay relevant as the world evolves?
The most successful ideas adapt over time. Ask yourself how your project could evolve alongside changing lifestyles, technologies, or attitudes.