Trend Tracker: GROUNDED SPRING SUMMER 2019


Written by Suzie McCartney

1 August 2019

Sun cracked surfaces, sand dunes and dried palms set the scene for this story; with this barren desert landscape reconnecting us to the earth. Layered and earthy textures allow us to focus on imperfect finishes and exploring the natural surfaces of materials.

Published 2 years ago in our Spring Summer 2019 Home & Interior’s Lifestyle Trend Book, we can now evidence Grounded in major UK and US retailers. In this post, we explore how this trend has been interpreted instore.

Fringing is a key trend in creating tactility and texture. Next and H&M Home updated wall hangings and mirrors with decorative fringing, adding a primitive quality to simple pieces, whilst John Lewis added an injection of colour through fringing in burnt ochre and bold blue to their storage basket design.

This versatile palette allows for colours to be used as solids or in multi-combination textile prints. Many retailers such as Target Australia, Conran and Marks & Spencer use graphic prints in tonal oranges, neutral shades and bold blue to demonstrate key colour combinations.

Colour application on print, pattern and decorative accessories are heavily influenced by barren landscapes. Marks & Spencer reflect the inspiration of the desert landscape through roughly layered stripes on ceramics, whilst Target uses neutral tones woven between oranges and earthy tones in their floorcoverings.

Products are beautifully chiselled and hand-crafted. Through irregular shapes in kitchenware design, Anthropologie reflects the real focus on craftsmanship as a key trend. Additionally, CB2 ceramic design features short legs, adding height to decorative accessories.

Our Home & Interiors Trend Books are seen as an essential tool by some of the world’s best brands and retailers, helping them make sound commercial decisions about how to respond to future change. To receive a free demo click ‘download now’ to the top right of this post.


We send the bespoke trend reports out to different departments in our organisation from product development to digital and customer teams. The report acts as internal inspiration that everyone can read and get something from. The feedback we get is overwhelmingly positive.

Nobia


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