Trend Tracker: Icelandic Shelter Autumn Winter 2016/17


Written by trendbible

18 October 2016

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From left to right: Purl Soho, Trend Bible 

Icelandic Shelter is an outdoor winter story set in the picturesque landscape of Iceland. Brimming with extreme and beautiful environments the tranquil winter landscape inspires a calming mood for the home.

Published 2 years ago in our Autumn Winter 2016/17 Home & Interiors Trend Book, we can now evidence Icelandic Shelter in major UK and US retailers. In this post, we explore how this trend has been interpreted in store.

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This wintery story has a blue-based palette mixing cool turquoises and deep grey blues. Very Home have paired the darker blues with stark white shades to create an icy feel to their Nordic inspired collection, while Matalan have created a softer look with warm wood tones in furniture and lighting.

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Organic shapes inspired by natural Icelandic landscapes add an irregularity to shape and surface. Marbling and contour lines that mimic Iceland’s mountainous lava desserts can be evidenced on cushions in Next and West Elm and on products in Anthropologie in both the UK and USA. Adding coral adds a shot of colour to this tonal palette.

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Textiles are relaxed, rustic and cosy. Chunky throws and blankets, as seen at H&M Home and West Elm, add tactility and comfort to this trend and fringed edging is tufted and slightly worn. Natural wood tones evidenced in Anthropologie help to keep the story warm and rustic.

To read more about the Home & Interiors trends we forecast for Autumn Winter 2016/17, download our free seasonal preview

Our Seasonal Trend Publications help you to respond to the most important trends for home and interiors two years ahead of the season. Click here to find out more or get in touch: enquiries@trendbible.com.


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