13 July 2016
Our Spring Summer 2016 forecast of Kids lifestyle trends was published just over 2 years ago. As we move into the peak of the Summer season, we can now evidence these trends in major retailers in both the UK and US.
In this post, we track the emergence of Paradise, a trend driven by the infectious spirit and energetic buzz surrounding Brazil. This tropical story invites children to explore the jungle paradise and learn about the diverse range of unusual plants, wild flowers, exotic birds and animals that live there.
Vibrant pink, green and blue shades remind us of hot, tropical jungles and their colourful inhabitants. Friendly toucan and parrot characters, as seen in Land of Nod and John Lewis, bring a bright and cheerful feel. Pineapple shapes used for lighting in Tesco reference the tropical setting of this trend. Storage baskets in West Elm are woven together, successfully interpreting the rustic and natural elements of this trend.
Tropical succulents are a key feature for Paradise, providing pattern and shape inspiration. H&M use fun, cacti characters on kids products whilst also offering a more sophisticated illustrative take on bedding and textiles. Trinket dishes get a stylish update in Oliver Bonas, using a hand painted interpretation of the key motif.
Our Seasonal Trend Publications help you to respond to the most important trends for Kids Lifestyle two years ahead of the season. Click here to find out more or get in touch: firstname.lastname@example.org.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.
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