8 November 2019
The mounting pressures of digital fatigue are driving a desire for a self-sustaining, simpler way of life. This trend sees the home become a retreat; a place for calm and quiet reflection. Inspired by the remote beauty of destinations like the Faroe Islands, design takes on a raw and weathered approach.
Published 2 years ago in our Autumn Winter 2019/20 Home & Interiors Lifestyle Trend Book, we can now evidence Wilder in major UK and US stores. In this post, we explore how this trend has been interpreted in store.
This trend was strongly represented in textiles, tableware and decorative accessories. Both high end and value retailers embraced inky washes and worn, tactile surfaces.
Stormy blue-tinged greys and pastel pinks, inspired by coastal skies at sunrise were key colour combinations this season, injecting moments of calm in the home.
Colour application for print and pattern are heavily influenced by brooding seascapes. Many retailers and brands such as Very, George Home and Paperchase marbled two colours together to create beautiful watercolour washes across soft furnishings, tableware and stationery.
Product shape, print and material surfaces are inspired by worn and weathered textures in this key micro trend. Soft furnishings are tufted and highly tactile as seen at Zara Home and West Elm. Next, H&M and Zara Home have updated ceramics and wooden accessories with an aged and distressed appearance for an authentic coastal feel.
Our Home & Interiors Trend Books are seen as an essential tool by some of the world’s best brands and retailers, helping them make sound commercial decisions about how to respond to future change. To receive a free demo of our Autumn Winter 2020 /21 Trend Book click ‘download now’ to the top right of this post.
Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.
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