Baby & Kids Macro Report 2024

Find out what’s driving change in the Baby & Kids industry in 2024 and gain a deep understanding of the key macro trends impacting the way families will think, feel and act.

£500 + VAT

Restorative Futures

Say hello to the next normal; a journey of unlearning, relearning and radical questioning. The brands on board, those who are willing to look inwards as well as forward are the brands children and caregivers will turn to during this transformative period.

Our Baby & Kids Macro Trends 2024 report is packed with expert opinion, global foresight and thought starters designed to help you and your teams uncover future thinking and kickstart tomorrow’s opportunities.

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What’s inside the macro trend report?

Digestible trend drivers: It’s critical to understand where children and their parents’ mindsets are likely to be. Our Trend Drivers provide the foundation for our four macro trends and provide evidence of what underpins change.

Micro trends: Each Trend Driver is explored in more depth and broken down into a series of micro stories providing you with the commercial confidence to support a new product initiative, go after a new demographic or develop a brand extension.

Thought starters: Practical and actionable thought starters designed to kick start and inspire innovation on how to interpret these trends for your brand.

Trend editor walk-through video: Watch on demand and get deeper insight behind the key Baby & Kids Macro Trends for 2024 in our Trend Editor walkthrough video.