Home & Interiors Macro Trends 2023 Report
Find out what’s driving change in the Home & Interiors industry in 2023 and gain a deep understanding of the key shifts impacting the way future consumers will think, feel and act.
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The validation behind your next big idea.
With 70% of people believing brands have a responsibility to positively impact the world, brands are encouraged to follow suit and take collective action. This means we will be designing for a new kind of consumer, regardless of industry, and it’s more important than ever to understand what this consumer will want to buy in the short-, mid- and long-term.
This Home & Interiors 2023 Macro Trends report is your essential head start for developing commercially successful product ranges, ad campaigns and marketing strategies for products used or consumed in and around the home.
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What’s inside the macro trend report?
Key trend drivers It’s critical to understand where future consumer mindsets are likely to be. Here we provide the foundation for what is driving our four Macro Trends for 2023.
Commercial micro trends Each Macro Trend is explored in more depth and broken down into a series of micro stories, providing you with the commercial confidence to support a new product initiative, go after a new demographic or develop a brand extension.
Actionable thought starters Within each Macro Trend we offer practical and actionable thought starters, designed to kick start and inspire innovation for how to interpret these trends for your brand.
