The Big Picture 2026: Baby & Kids Macro Trends

The Big Picture Report is your go-to trend resource for the upcoming year and the starting point for innovation. This annual macro trend report outlines the pivotal overarching lifestyle trends shaping the future of children and family life.

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2026 The Age of Awe

From understanding parenting mindsets and Gen Alpha, this 2026 baby & kids macro trends report explores the influences, mindsets and behaviours that will have the most impact on the way caregivers and children will live their lives at home in the future.

A greater understanding of neurodiversity alongside the growing adoption of AI advancements supercharges imagination and creativity, pushing possibilities and realities to new, uncharted heights. This signals a new age of awe for 2026, one where curiosity is the goal, not the finished product.

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Charlotte Cohen, Milk Magazine, Eva Cremers, @camrynbyer Mother Muse Mag, Chloe Fleury

What’s inside

4 x Big Picture Trends It’s critical to understand where your future consumer mindsets are likely to be. Here we provide the foundation for what is driving our four Big Picture Macro Trends for 2026.

12 x Micro Trends Each Macro Trend is explored in more depth and broken down into a series of micro stories, providing you with the commercial confidence to support a new product initiative, go after a new demographic or develop a brand extension.

16 x Thought Starters Within each trend we offer practical and actionable thought starters, designed to ignite and inspire innovation on how to interpret these trends for your brand.

Plus a 2 Minute Trend Takeaway Video Our editorial team summarise the key themes that will impact the mass market for Home & Interiors in 2026.

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