Digiscape describes how barriers between the digital and physical worlds are becoming even more blurred. The term phygital is no longer simply a proof of concept idea but a consumer expectation.
This “techceptance” is leading to a willingness to embrace the metaverse. Consumers will place greater value on digital products and view virtual assets as an expression of personal taste.
Become a member and get exclusive access to tailored future insights, design direction and trend intelligence relevant to your sector.