What is Digital Decor?

Digital Decor will be a key trend to watch as householders are proving increasingly open to tech-driven solutions for their homes. With this in mind, customisation will be increasingly important in product design, and digital-first decor.

In virtual worlds, where users can interact with each other and the environments that surround them, consumers are increasingly embracing digital identities through personalised avatars, shopping experiences and exploring VR as it moves beyond a youth gaming space into a more mass market interactive product, full of rich retail and design opportunities.