What is the Pyramid of Influence Model?
The Pyramid of Influence Model is a methodology used by TrendBible which tracks the pace of change by demonstrating how trends filter down through to the mass market through different consumer groups. These four consumer groups are:
Mavens
Early Adopters
Early Majority
Late Majority
The Pyramid of Influence is a useful model to understand and articulate the pace of a trend, and how soon it will hit the mass market (Early and Late Majority).
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