Colour Trends: The Evolution of Green

Colour Evo GreenAbove Images: Erik Joergensen & Trend Bible archive

For interiors, green has remained a consistently popular colour choice for its soothing, calming properties. However, over the past two years, we’ve seen the use of green evolve within the home, from softer shades, to bold and vivid shades that are used to create a statement in the home.

As we reflect on our forecasts for the Spring Summer 2015 and Autumn Winter 2015/16 seasons, we examine how green has developed over the course of this year.

Continue reading

Share Button
Posted in Colour Trends, News | Tagged , , , , , , , , , , , , , | Leave a comment

Why Even the Best Design Teams Need Trend Forecasters

02Our clients are ambitious, forward-thinking companies who strive to lead, and big or small, we’ve found that these brands excel in a variety of ways thanks to the trend intelligence we offer. Here we share 3 ways in which trend forecasting adds value to even the best internal design teams.

Continue reading

Share Button
Posted in News | Tagged , , , , , , , , , , , , , | Leave a comment

Cosmic Sky for Christmas 2015

Festive 2015 2Above: From left to right, Selfridges & John Lewis

Over the past week, our US and UK trend researchers have been analysing what’s in store in London and New York for Christmas 2015. Our In Season Retail Report reveals the key trends retailers have tapped into across home, kids and lifestyle products. 

This year space inspired themes were particularly dominant across the UK. Retailers such as John Lewis and Selfridges created stunning displays and marketing material focused around the theme of space and astronomy.

Continue reading

Share Button
Posted in News, Retail Reports | Tagged , , , , , , | 1 Comment

3 Trends That Should be Shaping Your Campaigns for 2016

001 ‘A Year of Mornings: 3191 Miles Apart’

Understanding the future concerns of your customer is key to developing timely, relevant marketing campaigns. Our Future Insight Reports provide that start-point to your year, revealing in-depth analysis in to the key shifts in consumer attitude and behaviour that you need to be aware of.

From our 2016 Home Insight Report, we share 3 of the key trends that will shape messages for marketing campaigns in the coming year. For your in-depth guide to the trends shaping 2016 and beyond, our Consumer Lifestyle and Environment Report is available to buy now.

Continue reading

Share Button
Posted in Home Trends, News | Tagged , , , , | Leave a comment

Design for The Smart Home

TVSamsung Serif TV, Bouroullec Studio

In a world where technology has become ingrained in to our daily lives there is a drive for designers to create innovations that improve and enhance our daily routines. However, fusing technology and style is a big challenge, especially when it comes to the home.

In this post, we take a look at some of the most stylish ‘smart’ products of 2015 so far; products that combine functional solutions with a considered response to the aesthetics of the home.

Continue reading

Share Button
Posted in Home Trends, News | Tagged , , , , , , , , , , , , | Leave a comment

Four Easy Updates for Glassware


Trend forecasting is a valuable tool for retailers, helping you to prepare and develop the collections your customers will want to buy ahead of the season.

For buyers, we know updating core items from your product range can be particularly challenging season on season. Using trend direction to identify easy ways to refresh bestsellers is a great way to increase customer engagement and spend.

In this series of posts, we’re sharing beautiful updates for some of your core ranges, from bedding to glassware. Here we highlight 4 key updates for glassware from our Spring Summer 2016 Home & Interiors trend book.

Continue reading

Share Button
Posted in Home Trends, News, Retail Reports | Tagged , , , , , , , , , , | 1 Comment

What Home Means to Me – “Haven of Light”

SheilaCThis month for our What Home Means to Me series, we spoke to Professor Sheila-Mary Carruthers, director of Carruthers Associates, who has 45 years’ experience of design development in textiles. She reveals how her home in the Scottish Borders embodies a haven of light and calm.

Sheila-Mary and her husband spend a lot of time away from home travelling for work. Being away for weeks at a time gives them an opportunity to reflect and makes their home even more important.

Continue reading

Share Button
Posted in Home Trends, News | Tagged , , , , , , , , | Leave a comment

How to Know a Trend is Right for Your Brand

Brand DNA2One of the main concerns new clients come to us with, is knowing which trends to act on and when. With such easy access to an overwhelming amount of ‘trend information’, how do you know what to respond to, and more crucially: how to do it in a way that is right for your brand? At Trend Bible we believe in a careful and considered approach to trend. We advise the brands we work with not to follow a trend just because it’s current.

Our tools and processes are carefully designed to help immerse ourselves in to the world of our clients – understanding their brand, customer, vision and limitations. This helps us to first identify if a customer should be paying attention to a particular trend, and secondly how to do it in a way that feels right for them and their customer.

Here we share 3 key factors you should consider when responding to trends.  Continue reading

Share Button
Posted in News | Tagged , , , , | Leave a comment

We Are Recruiting: Trend Researcher

We have an exciting opportunity for a Trend Researcher to join our team. This role requires someone who can work full-time in our head office in Newcastle. Please see the Job Description below, details for how to apply and deadline for applications.

 Trend Researcher

Reporting to: Managing Director

Collaborating with: Senior Trend Analysts, Non-Executive Director, Studio Manager, New Business Manager, Designers, Trend Researchers and Junior Trend Researchers.

We are looking for a Trend Researcher with 2-3 years industry-relevant experience in a trend forecasting agency, head office retail environment or similar. This role involves curating content for our seasonal trend books, overseeing our digital reports and working on bespoke consultancy projects.

This role is suited to someone with an exceptional creative eye who has a deep knowledge of future trends, an ability to source and create unique and inspiring visual imagery and a strong commercial understanding.

Our Home Interiors and Kid’s Lifestyle Trend Books are both physical and digital publications that sell in over 22 countries to some of the world’s most respected brands and retailers. The Trend Researcher will take the contributions from our bi-annual Trend Panels and work with our team to craft inspiring, unique, on-brand commercially powerful trend concepts through imagery, colour palettes, print designs and creative language.

In addition to working on our Trend Books, this role includes managing a small team to create our Retail and Trade Show Reports, and collaborating with our team to create bespoke trend insights for our clients.

Overall Responsibility

Actively contributing to trend forecasting. Thinking independently and creatively. Managing freelance contributors and interns. Steering creative concepts for the Trend Books and actively contributing to creative thinking. Running projects, briefing teams, editing and validating research. Crafting trend insights appropriate to Trend Bible publications.

Key Areas of Responsibility


  • Implementing – and where necessary creating – new systems and processes
  • Planning and organising
  • Attending trade and graduate shows and relevant cultural events
  • Tracking, monitoring and evidencing trends
  • Briefing freelancers and managing freelance contribution to the business
  • Directing the contribution of freelance researchers and interns
  • Forwarding sales enquiries to the New Business Manager

Trend Books (Home & Kid’s Lifestyle)

  • Attending and helping to run the seasonal Trend Panels
  • Researching and sourcing social, cultural and consumer trend intelligence
  • Refining and steering creative concepts and ensuring they are commercially viable
  • Sourcing inspirational trend images
  • Following the critical path
  • Identifying future trend drivers and influences
  • Requesting images and materials from potential contributors
  • Providing creative direction for the Stylist/Photographer to create original imagery in our seasonal photo shoots
  • Creating inspiring page layouts
  • Crafting commercially sound colour palettes
  • Writing copy and annotation
  • Creating print, pattern and material briefs for Designers
  • Managing and editing visual input from Junior Trend Researchers

Reports (Trade Show and Retail Reports)

  • Attending trade shows, recording evidence of findings and articulating key trends
  • Conducting store visits, recording evidence of findings and articulating key trends
  • Managing the contribution from overseas Trend Researchers
  • Cultivating an analytical, sceptical and rigorous approach to findings
  • Clustering and collating trends into report style
  • Using our Tone of Voice guidelines to create on-brand report style commentary

Bespoke Consultancy

  • Follow the critical path
  • Understanding clients’ competitors and external influences
  • Researching and sourcing social, cultural and consumer trend intelligence bespoke to clients’ brand
  • Writing trend reports and trade show reports
  • Delivering trend briefings
  • Planning monthly feed content where applicable

Core Knowledge, Skills and Experience

  • Excellent organisational skills
  • Strong visual and styling skills
  • Ability to develop commercial trend stories and interpret trends for brands/retailers
  • Understanding of our core market and the manufacturing process from concept to product
  • Ability to delegate, guide others and develop leadership skills
  • Demonstrate both independence and ability to work in a team
  • Proficiency at Adobe Photoshop, InDesign, Microsoft Word and Excel
  • Excellent verbal, written and visual communication skills
  • A thorough understanding of the trend industry
  • Industry relevant experience
  • Proficiency and experience of public speaking

Please submit CV, covering letter and 2-4 relevant examples of work as low res PDF or JPG by email to joanna@

Deadline for applications: 30 November 2015

Share Button
Posted in News | Leave a comment

Our Guide to Building Your Autumn Winter 2016/17 Range

AW1617Above: Trend Bible Autumn Winter 2016/17 Home & Interiors Trend Book

For retailers beginning to develop their Autumn Winter 2016/17 ranges, we explore how our trend books are the perfect tool for helping you build beautiful, commercial ranges that look great in-store.

Fresh Inspiration
Introducing newness into your range is key to driving footfall and engagement with your customer. Trend Bible publications feature unique trend stories, grounded in evidence of what’s driving change for the customer. Each of the four stories provide clear direction across material, shape, colour, print and pattern. We hand pick design and material inspiration from cutting edge design talent and niche brands, to provide you with product-led visual references.

In-store Impact
The key to successfully interpreting a trend for your store and customer is all in the detail. Accurate application of the important design features, identifying ‘hero’ items, and great merchandising are vital, so that the trend is not lost or diluted once it hits the store. Our books break down each trend into the items not to miss – so you know what’s essential to creating the look. The Range Build tool provides a clear list of how to merchandise key product items together in an easy and effective way, helping you create that essential impact in-store.

Continue reading

Share Button
Posted in Home Trends, News | Tagged , , , , , , , , , , | Leave a comment