Extreme Experiences

Image 1Spencer Seabrooke walking a 300m tightrope without a harness 

As trend forecasters, we continually monitor change in consumer attitudes and patterns in behaviour. A growing trend we have seen emerging over the past 5 years is an increased desire for experience over consumption, resulting in a rise of people participating in extreme experiences. In this post we explore several of the most outrageous experiences and take a look at how brands and retailers are responding in order to gain commercial success for 2016 and beyond. Continue reading

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Colour Overview 2016

TB_Colour Overview 2016 2

In our colour evolution for our Home & Interiors and Kids Lifestyle trend books we identify the seasonal emphasis on key colours to make sure you have the right balance to your product range.

As we reflect on our forecasts for the Spring Summer 2016 and Autumn Winter 2016/17 seasons, we examine how four key colour groups – yellow, pink, neutral and green – will evolve over the coming year.

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What’s Influencing Life at Home for Parents & Kids in 2017?

TB ImageTB archive

We believe children respond to their own set of influences. Understanding how this shapes behaviour for both the parent and child is essential in creating commercially successful product ranges, ad campaigns and marketing strategies for products used or consumed in and around the home. 

Whether you are a strategist making key decisions for your brand, a marketer wanting to know what consumers will be engaged with or a buyer or designer wanting to know how family life is shaping the products consumers want, our reports provide in-depth insight in to the key shifts in consumer attitude and behaviour that you need to be aware of.  Continue reading

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What’s Shaping Life at Home in 2017?

Thrill SeekerSensorial Stimuli, Jinhyun Jeon

Whether you are a strategist, marketer, buyer or designer, understanding what influences and motivates your customer is crucial when creating commercially successful product ranges, ad campaigns and marketing strategies.

Our Future Insight Reports are a start-point to your year, providing in-depth insight in to the key shifts in consumer attitude and behaviour that you need to be aware of. Each year we publish a Life at Home and Kids Lifestyle report forecasting 1-2 years ahead. Our reports are designed to support a range of sectors and disciplines across industries catering to the home and interiors sector including retail, manufacturing, food and beverage, decor and technology. Continue reading

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Show Highlights: Maison & Objet 2016

Trend Bible

Maison & Objet is an international home, interiors and lifestyle trade show that attracts in the region of 80,000 visitors a year. Our researchers attend the show every year to spot new influences and emerging trends as well as monitoring how the trends we have forecast are being reflected in product design. We distill all the information we gather at the show into clear and digestible trends. The full report is now available to buy from our online shop, but here are some of our highlights.

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A Home That Grows With You

Ikea

Once upon a time environmental awareness was only appreciated by a niche group within society, however over the last few years, we have begun to witness a refreshing change in consumer habits. In our 2016 Home Insight report we discussed how sustainability is no longer a preference or a bonus but an essential prerequisite that consumers expect brands to reflect with genuine commitment.

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Free Download: Trade Show Calendar 2016

Trend Bible

Attending trade shows is key when keeping up to date with the newest collections and innovative concepts from designers. With a first look in to the up and coming trends, a trade show allows you to discover the latest colours, materials and shapes of the season.

As trend forecasters, we regularly attend shows all over the world. In this free download, we share a calendar of the trade shows not to miss in 2016, as well as other important dates and events in the Trend Bible social calendar.

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City Guide: Paris 2016

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The Landmark Department Store Galeries Lafayette and popular shopping district along the Saint Martin Canal

With Maison & Objet 2016 upon us, design enthusiasts will be flocking to Paris this weekend for the much anticipated Home & Lifestyle trade show. To help you get the most out of your visit, we’ve curated a bespoke City Guide for the ultimate Paris break, with must-see shops, landmarks and events to fill your creative and cultured trip.

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Colour Trends: The Evolution of Neutrals

TB NeutralAbove: Skandium, Space Copenhagen & Caravane

When monitoring and tracking colour in the home, it is essential to consider neutral shades as these colours provide the base colour in the home.

We previously mentioned in the Evolution of Pink, how one of the most influential shifts in colour over the past 5 years, has been the move towards grey based neutrals in the home over the more traditional magnolia shades.

As people become braver with neutrals, companies like Dulux have reported a rise in the sales of grey since 2012. Farrow & Ball have also seen a 10% increase in the past seven years in shades of grey, and out of 132 shades, at least 20 could be classified as greys.

Interior designer Abigail Ahern has been featured in at least 60 interiors magazines since she painted her house inky grey six years ago.

As we reflect on our forecasts for Spring Summer 2015, Autumn Winter 2015/16 and Spring Summer 2016, we look at how neutral shades have evolved over the course of the year.

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What to Expect at Maison & Objet 2016

Trend Bible With just a week to go before the biggest home & interiors trade show of the year, we look forward to, and prepare for the first Maison & Objet, Paris of 2016. This biannual event sets the standard for design, showcasing collections from reputable brands as well as up and coming designers. Influencing the trends for the year ahead, attending the show not only affirms our forecasts, but keeps us up to date with emerging designers, concepts and innovations that may sculpt future Trend Bible trends and insights. As expert navigators of the show, we share an exclusive preview on what to expect from Maison & Objet 2016.

Our trade show report will provide in-depth coverage of Maison & Objet 2016; breaking down the information into clear themes, layered with expert trend analysis. Before the release of this report, keep an eye on our social feeds for live coverage from the event; Twitter, Instagram, Pinterest – #MaisonObjet2016

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