News: We are recruiting!

Trend Bible 5

We are recruiting!

We’re looking for a full-time Junior Trend Researcher to join us at our Newcastle-based head office. The ideal candidate would be a pro-active, organised, hard-working, committed individual with excellent written, verbal and visual communication skills.

Trend Bible is a home and interior trend forecasting agency producing trend publications and delivering bespoke trend insight and strategy through consultancy relationships. Our trend publications sell in 22 countries and our consultancy work spans recognised brands in the UK, Europe, USA and South Africa.

Key Responsibilities

  • Researching and sourcing global social, cultural and consumer trend intelligence
  • Sourcing inspirational trend images
  • Creating written and visual content for Insight Reports
  • Assisting Senior Trend Analysts with consultancy projects
  • Attending key European trade shows
  • Attending talks and seminars and reporting back to the senior team
  • Delivering talks and seminars to educational institutions
  • Contributing written content for marketing campaigns

Skills and Experience

  • An intuitive ability to identify and monitor global trends in the lifestyle industries and specifically home and interiors
  • Excellent desk and field research skills, with ability to apply academic rigour
  • Excellent written and visual communication skills
  • Excellent organisation and planning skills
  • Able to simplify complexity and see the patterns behind the data, express findings in a concise way
  • Proficiency at Adobe InDesign, Photoshop, Excel and Word
  • Demonstrate both independence and ability to work in a team
  • Graduate with at least a 1 year internship or 1-3 years experience in relevant industry
  • Thorough understanding of the trend forecasting industry

Attributes

Pro-active, infectious enthusiasm, naturally inquisitive, careful and precise worker, creative thinker, independent, problem solver, able to work quickly and effectively, contribute to debate and discussion with ease, an eye for detail, can-do attitude, team player, highly motivated, self-starter, takes pride in team achievements, inspires trust.

Qualifications

Degree and/or Masters in Marketing, Communications, Design or related industries.

Interested?

Email your CV to joanna@trendbible.com

Deadline for Applications

16th January 2014

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How to get the most out of a trade show

Tradeshow attendance
Attending a trade show can be an overwhelming experience. Navigating huge exhibition spaces filled with thousands of exhibitors and trying to capture the most important bits, while conscious of the valuable time spent out of the office, can make for a pressurised trip.

Trend Bible attend numerous trade shows every year and report on the emerging trends in Home & Interiors and Kid’s Lifestyle products. Here we share our top tips on how to make this years visit to Maison et Objet a successful and stress-free event.

  1. Send at least 2 team members
    There is often a lot of ground to cover and this will be far easier if there are more people to divide and conquer.
  2. Brief your team and have a plan
    Decide before you go which sections of the show are going to be the most valuable for you and plan to cover these first. Brief your team on anything specific to look out for or be aware of.
  3. Book a hotel close to the venue
    Especially when travelling to international shows – you don’t want to waste time travelling to and from the show or stuck in traffic.
  4. Take notes
    If you aren’t press you won’t have permission to take photos which means noting down any thoughts as you’re going around is essential. Hand out business cards so exhibitors can email you high resolution photos and take a spare bag for collecting any product packs.
  5. Analyse your findings
    What’s new this season? Are there any particular trends you should be paying attention to?
  6. Cross-reference findings with your colleagues
    Collaborate with your colleagues to combine notes and create an easy to read document of your findings, so you can effectively use the information and share it with other colleagues on your return to the office.
  7. Debrief your team
    One of the most important points is to debrief the rest of your team well so research is not lost and is shared throughout the business; maximise the value of your attendance.

If you are planning your trade show trips this year our Trade Show Reports can save you time and energy in trying to capture everything you need to. It provides our expert analysis of the trends with high resolution photographs in a digestible, inspirational format that is easy to share.  Look out for the full list of the trade show reports we’re publishing in 2015, including Maison et Objet, on our blog in the coming weeks.

Download a free edit of last years Maison et Objet report by clicking here.

 

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Spring Summer 2015 Trends 75% off*

SS15 Kids

Remaining copies of our Spring Summer 2015 Home & Interiors and Kid’s Lifestyle Trend Books are now available for just £150+pp (over 75% off – usually £990*). These are the perfect tool for creative professionals who work much closer to the season.

SS15 Kids Book

Each book contains 4 beautiful trend stories with inspirational imagery, PANTONE® referenced colour palettes and material swatches. They provide design direction across product, shape, print and pattern.

Contact us to get your copy while stocks last – enquiries@trendbible.com.

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News: Digital Trend Reports

Trend Bible publish a range of digital trend reports which provide our customers with up to date trend information in a digestible format, ready to download straight from our online shop. Bundle discounts are also available when ordering multiple reports – see below for further details or get in touch now to find out more. 

S_Autumn2014 Continue reading

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Declutter & Detox: Key Trends for Marketing in 2015

FCI2015 declutter

As this year draws to a close, it’s a good time to look forward to what we can expect in 2015. For marketing professionals, this means understanding what will motivate consumers and householders and engage their emotions.

Our Consumer Lifestyle & Home Environment Report covers sixteen trends clustered into four macro themes. In this post, we share insights from the report to help marketers build timely messages and campaigns for the year ahead.

Stressed & Over-worked
For 2015 we see a key theme emerging around the need to de-clutter our minds. In an age of information overload; finding time to reflect and recuperate becomes more important than ever. Last year in the UK hospital admissions for stress rose 7%, while in the US nearly 50% of the workforce feels overworked and deprived of sufficient leisure time to relax. Continue reading

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Which stores got it right this Christmas?

Kohls

With sales expected to match last year’s record high of £91bn in the UK, and with a 4% increase in sales forecast for the US, analysts are expecting a strong performance over the festive period.

Our trend researchers have been checking out what’s in store this Christmas in London and New York, and here our Senior Trend Analyst, Anri Hamilton, reveals which UK stores got it right this Christmas. Continue reading

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News: What is the future of active design?

The issue of physical inactivity is one for global concern, as we reach the point where our bodies are now getting older, sooner. The Design Council has responded to this health crisis with the ‘Active’ programme which builds on government and health research showing that people’s well-being and quality of life can be improved through designing better buildings and public spaces.

Attending the summit last month, our Creative Assistant, Amy Sellers, reports back on the key findings from the event and questions what this means for the future.

Design Council Photo2 Continue reading

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Retail Reports: Halloween

Halloween

This year Halloween spending in the US is set to break record levels, with consumers expecting to spend more than they did last year on the occasion, and home decor accounting for $2 Billion according to the National Retail Federation.

For the key seasons and occasions throughout the year Trend Bible produce a comprehensive analysis of the trends evidenced in stores across London and New York in the form of our retail reports.  Our Halloween report has revealed over 35 trends in print and pattern, decoration, product and colour for Kids, Home and Lifestyle. This covers a range of products including greetings, stationery, clothing, confectionery, party decoration and tableware.

One of our favourite trends this season was glitter dipped decor items – bringing a touch of glamour to Halloween. This was seen in both UK supermarkets and US department stores - we love these pumpkins as seen in Target and Michaels.

Our Halloween 2014 In Season Retail Report is available now for £350 (+VAT in the UK). Get your copy now from our online shop or contact us for more information.

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Retail Reports: Festive 2014

With retail sales forecasts for 2014 looking positive for the festive period in both the US and UK, our trend researchers are heading out to analyse the key trends in homeware and lifestyle products on sale this Christmas and New Year.

Festive

Last year it was interesting to see the emergence of peppermint and pink colour combination as an update on the traditional red and green (as published in our Festive 2013 report). This created a much softer look across decor, gift and serveware, and we’re looking forward to seeing how retailers have developed this fresh palette for 2014.

Festive2

Exclusive offer
Until the end of October all customers who preorder their 2014 report will receive a FREE copy of the 2013 Festive report. To preorder the Trend Bible Festive 2014 In Season Report now for £350(+VAT in the UK) please email us – enquiries@trendbible.com

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