For those of you who work closer to the season we are revealing a preview of our forecast for the coming season -Autumn Winter 2014/15. This forecast was originally published back in 2012 in our Home & Interiors Trend Book.
Trend 1: Hypothesis
The concept of experimentation continues to be important as we move through the second half of 2014. This story celebrates the mistakes and surprise results that this approach can bring. Art and science have been edging ever closer in our trends for 2013, and this story sees a collision of these concepts.
The boundaries of chemistry, craft and nature blur, evident in new materials that look natural but are wholly synthetic. Patterns drip and bleed, taking inspiration from the playfulness of paint. For print cross-sections and the concept of compacted layers are important. Strata and geology are referenced in this lively, spirited story. Continue reading