In this blog post we share a preview of what to expect in Kids Lifestyle products for the home this Autumn/Winter. Originally published in 2012, this seasonal preview is ideal for those working closer to the season. If you’d like to see the full forecast -we have limited copies of the A/W 14/15 Kids lifestyle book available for just £150+pp -contact us to find out more.
Trend 1: Little Town
Mill chimneys and rows of terraced houses depict busy scenes from the British industrial revolution as we reflect on the change in culture and process our transition into the digital era. This story is truly nostalgic, documenting the journey for future generations who potentially will have no memory of the factories and heavy industry that once made Britain great.
References to British culture are subtle and artistic; the paintings of Lowry, depicting Victorian red brick factories and the minutiae of everyday life. We see a celebration in being studious, celebrating kinaesthetics and craft, and activity becoming important to a generation of parents increasingly keen to get their kids motivated academically (to prepare them for an ever-changing future) and physically (in the face of the global obesity epidemic).
Trend 2: Deconstruct
This story has a modern Japanese feel to it, characterised by a soft minimalist approach to design and construction, and a playful sweet approach to character development.
Delicate, scattered motifs leave breathing space for simple and beautiful form and engaging textures across all home and toy categories. Gone are the regimented geometrics, it’s all about rounded, plump, unstructured shapes, simple use of pattern and colour and charming, sweet characters. Fabrics are low-key and sophisticated adding a comforting tactility. Shapes for toys are rounded constructions, with pleats and folds allowing the space to expand and morph.
Trend 3: Woodcraft Folk
This wholesome story is reflective of a parental desire for children to learn basic survival and craft skills in the midst of our digital revolution.
A sense of experimentation is important here; imperfect shapes inspire toys and furniture as we bring a sensorial experience to learning and play. Winter cabins and toolsheds provide inspiration for the built environment print, along with vintage tools with wooden handles such as saws, axes and files. Glossy varnish is applied to decorated and painted wood, and positive, wholesome messages in vintage typography are used to adorn wall art, textile prints and toys. Florals are naiive, simplistic shapes, with sketchy line-drawn tree branches featuring here along with woodland birds.
Trend 4: Forgotten Land
This story has its roots in Slavic folklore where swirling towers, regal characters and forgotten lands create the foundations of fantastical fairytales. Renaissance architecture, provides a colourful and decorative confection for design and print inspiration. Busy surface pattern is important in this story, with crowns, royal palace characters, castellated walls, spires and turrets being interwoven into conversational prints and games.
Dark, dense, elaborate floral wreath prints interlaced with feathers and birds feature here, alongside imagery of castles in thorny forests, intricate crowns and characters of the court from kings and princesses to jesters, footmen and horse guards. For furniture and hard goods, wood is etched and carved, with true craftsmanship integral to this trend across toys and furniture, and evident in heavily embellished embroidered textiles.