Above: ‘Avoid #giftface’ campaign & disco themed window display by Harvey Nichols
Over the past couple of weeks, our US and UK trend researchers have been analysing what’s in stores in London and New York for our Festive 2015 In Season Retail Report. While spotting the key trends retailers have tapped in to this Christmas, we were inspired by some of the beautiful window displays that reflected these trends.
Here we highlight our top themes for window displays in the UK and US.
Posted in Home Trends, News, Retail Reports
Tagged Cath Kidson, Christmas 2015, Christmas trends, debenhams, Festive 2015, H&M, Harvey Nichols, home and interiors trends, Home Trends, In Season Retail Reports, john lewis, Lombok, Pottery Barn, Radley, Selfridges, trend bible, trend forecasting, Urban Outfitters, West Elm, Window Displays
Above Images: Erik Joergensen & Trend Bible archive
For interiors, green has remained a consistently popular colour choice for its soothing, calming properties. However, over the past two years, we’ve seen the use of green evolve within the home, from softer shades, to bold and vivid shades that are used to create a statement in the home.
As we reflect on our forecasts for the Spring Summer 2015 and Autumn Winter 2015/16 seasons, we examine how green has developed over the course of this year.
Posted in Colour Trends, News
Tagged Autumn Winter 2015/16, Caroline Hurley, color trends, colour evolution, colour forecasting, Eloise Renouf, Erik Joergensen, Evolution of colour, green, john lewis, M&S, Spring Summer 2015, trend bible, trend forecasting
Our clients are ambitious, forward-thinking companies who strive to lead, and big or small, we’ve found that these brands excel in a variety of ways thanks to the trend intelligence we offer. Here we share 3 ways in which trend forecasting adds value to even the best internal design teams.
Posted in News
Tagged Design teams, Eliminating subjectivity in design, FMCG, future trend insight, Gift and greetings trends, home interior trends, How trend forecasting can help your team, kids lifestyle trends, Managing designers, Managing stakeholders, Stakeholder buy-in, trend bible, trend forecasting, Trend intelligence
Above: From left to right, Selfridges & John Lewis
Over the past week, our US and UK trend researchers have been analysing what’s in store in London and New York for Christmas 2015. Our In Season Retail Report reveals the key trends retailers have tapped into across home, kids and lifestyle products.
This year space inspired themes were particularly dominant across the UK. Retailers such as John Lewis and Selfridges created stunning displays and marketing material focused around the theme of space and astronomy.
‘A Year of Mornings: 3191 Miles Apart’
Understanding the future concerns of your customer is key to developing timely, relevant marketing campaigns. Our Future Insight Reports provide that start-point to your year, revealing in-depth analysis in to the key shifts in consumer attitude and behaviour that you need to be aware of.
From our 2016 Home Insight Report, we share 3 of the key trends that will shape messages for marketing campaigns in the coming year. For your in-depth guide to the trends shaping 2016 and beyond, our Consumer Lifestyle and Environment Report is available to buy now.
Samsung Serif TV, Bouroullec Studio
In a world where technology has become ingrained in to our daily lives there is a drive for designers to create innovations that improve and enhance our daily routines. However, fusing technology and style is a big challenge, especially when it comes to the home.
In this post, we take a look at some of the most stylish ‘smart’ products of 2015 so far; products that combine functional solutions with a considered response to the aesthetics of the home.
Posted in Home Trends, News
Tagged Concept Kitchen 2025 Ikea, Design for the home, design trends, Digital trends, Furniqi, furniture trends, interior trends, kitchen design, Samsung, Samsung Serif TV, Smart home, trend bible, trend forecasting
Trend forecasting is a valuable tool for retailers, helping you to prepare and develop the collections your customers will want to buy ahead of the season.
For buyers, we know updating core items from your product range can be particularly challenging season on season. Using trend direction to identify easy ways to refresh bestsellers is a great way to increase customer engagement and spend.
In this series of posts, we’re sharing beautiful updates for some of your core ranges, from bedding to glassware. Here we highlight 4 key updates for glassware from our Spring Summer 2016 Home & Interiors trend book.
Posted in Home Trends, News, Retail Reports
Tagged Buyers guide, Core Range, Glassware, Home Trends, homeware trends, interior trends, retail trends, Spring Summer 2016, trend bible, Trend Bible blog, trend forecasting
This month for our What Home Means to Me series, we spoke to Professor Sheila-Mary Carruthers, director of Carruthers Associates, who has 45 years’ experience of design development in textiles. She reveals how her home in the Scottish Borders embodies a haven of light and calm.
Sheila-Mary and her husband spend a lot of time away from home travelling for work. Being away for weeks at a time gives them an opportunity to reflect and makes their home even more important.
One of the main concerns new clients come to us with, is knowing which trends to act on and when. With such easy access to an overwhelming amount of ‘trend information’, how do you know what to respond to, and more crucially: how to do it in a way that is right for your brand? At Trend Bible we believe in a careful and considered approach to trend. We advise the brands we work with not to follow a trend just because it’s current.
Our tools and processes are carefully designed to help immerse ourselves in to the world of our clients – understanding their brand, customer, vision and limitations. This helps us to first identify if a customer should be paying attention to a particular trend, and secondly how to do it in a way that feels right for them and their customer.
Here we share 3 key factors you should consider when responding to trends. Continue reading