Opinion: What’s the Difference Between a Trend and a Fad?

Posted on June 13, 2013 by Trend Bible

One of the questions we get asked most frequently is what’s the difference between a trend and a fad?

Trends

We begin our forecasts by developing ‘Macro Themes’ – we create these themes from a combination of thorough research overlaid with expert opinion that gives us a view of ‘today’ which helps us plan multiple scenarios that explore the ‘what ifs’ of tomorrow.

Trends are underpinned with sound reasoning, so there is plenty of evidence socially, culturally, politically and economically that a particular mood or ‘Macro Theme’ will evolve.

Continue reading →

Posted in Trend Bible Opinion | Tagged , , , , , , | Leave a comment

Hate To Say We Told You So…Botanical Discovery: Part 2: Surface Pattern

Posted on June 6, 2013 by Trend Bible

We continue to follow our Spring Summer 2013 Botanical Discovery trend. Part 1 outlined key themes and tracked evidence across popular culture, books, trade shows and the high street.

The second post in this series addresses the use of textiles for the home, through cushions, soft furnishings and surface design for packaging on the British High Street.

Continue reading →

Posted in News | Tagged , , , , , , , , , , , , , , | 1 Comment

Hate To Say We Told You So… Botanical Discovery: Part 1

Posted on May 31, 2013 by Trend Bible

In our Hate To Say We Told You So blog posts we take the opportunity to demonstrate how we got the trends right for this season. To begin our 2013 series we have been looking at our Spring/Summer Botanical Discovery trend, published back in 2011. Over a series of three blog posts we will look at how the macro and micro trends within this story have been interpreted in retail and product design. In this first instalment we introduce Botanical Discovery and track evidence of this trend from popular culture to books, food and ingredients right through to trade shows and the high street retailers making this trend their own.

Continue reading →

Posted in Hate to say we told you so... | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Limited offer: Autumn Winter 2013/14 Trend Books

Posted on May 30, 2013 by Trend Bible

We have a limited number of our Home Interiors Autumn Winter 2013/14 and Kids Lifestyle Autumn Winter 2013/14 Trend Publications, which we’re offering at a discounted price of £150.00+ p&p from today.

Our trend publications offer a distilled, edited selection of research by the Trend Bible team from over eight months. Clustered into four design trends per season; the books illustrate a 24 month forecast through a combination of our unique styled photography and sourced imagery.

Each book contains:

- Future Consumer Insight reports that provide the context within which the design trends will exist

- 4 key seasonal trends with colour, print, product, material and design detail directions

- 8 Pantone© referenced colours per trend, shown with colour usage and colour combination suggestions

- Key colour identification across various interior industries including Paint, Hard Surfaces, Ceramics and Textiles

- A DVD containing all imagery, digital colour palettes, copyright free prints as vector files and a quick-reference Trend Edit document that summarises the trends

Clients include Fenwick, Sainsbury’s, Pottery Barn, Macy’s, Next, LSA International, Mercedez Benz, Asda, TK Maxx, Target, Walmart and JC Penney

Order your copy now by emailing us at enquiries@trendbible.com. Please note we have very limited stock available.

To find out more about our Trend Publications and other services including bespoke consultancy work please visit us at www.trendbible.com.

Posted in Home Trends, Kids Trends, News | Tagged , , , , , , , , , , , , | Leave a comment

Trade Show Report: Clerkenwell Design Week

Posted on May 29, 2013 by Trend Bible

Clerkenwell Design Week

Back for a fourth successful year, Clerkenwell Design Week has established itself as one of the most exciting design events in the UK. Boasting over 60 showrooms, a wealth of creative talent and more architects per square mile than anywhere else on the planet, the event celebrates Clerkenwell’s unique evolution from a hive of Victorian industry, to a cutting-edge community for architecture, design and media.

For 3 days in May, Clerkenwell design district opens it’s doors to the public and offers both British and international designers the opportunity to launch and trial their latest products. The event is an important opportunity for designers, big brands and press alike to get together to discuss and disseminate the latest innovations and behaviours impacting the industry. Home Trend Editor, Anri Hamilton went along and reports on the micro trends she spotted at the show.  Continue reading →

Posted in News | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

NEW! Trade Show Report – May Design Series, London

Posted on May 29, 2013 by Trend Bible

 

Home Trend Editor, Anri Hamilton travelled to London ExCel for the first ever May Design Series show (19-21 May 2013). A brand new trade event held towards the end of the international show circuit, The May Design Series showcases a concise and tightly edited collection of design. The show is split across four unique districts, the pre-established ARC Show and kbb LDN and brand new DX and INTERIORS LDN.

If you missed out on this brand new show don’t worry! We have compiled a Trend Bible trade show report which features material, colour and design trends as well as opinion pieces inspired by discussions at The Conversation Series.

The May Design Series report can be purchased for £150. Email enquiries@trendbible.com to order your copy.

Posted in Home Trends, Trade Show Reports | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Opinion: The Art of Foresight

Posted on April 19, 2013 by Trend Bible

Joanna Feeley is Founder and Creative Director at Trend Bible, the leading home and interior trend forecasting agency. Joanna set up the company in 2007 and has established a global client base including Gap, Target, Selfridges, Nokia, Crown Paints and Ronseal. Here, Joanna shares her unique perspective on the behind-the-scenes world of trend forecasting.  

Call it what you will – trend forecasting, insight, taste-making, futurology – looking to the future has never been more important. And with the trend forecasting industry worth an estimated £36 billion and growing fast, it’s strategists, designers and marketers that turn to forecasting specialists for guidance on how to generate products and messages that connect with future audiences.    Continue reading →

Posted in Trend Bible Opinion | Tagged , , , , , , | 1 Comment

News: AIC 2013, Bringing Colour to Life

Posted on April 10, 2013 by Trend Bible

We’re looking forward to speaking at the AIC 2013 (Association Internationale de la Couleur), held in the UK for the first time since 1978. This year, the 12th congress will be held at Sage Gateshead, and will host delegates from all over the world. In a series of talks that cover a blend of academic, scientific, creative and business application of colour, the AIC week-long conference includes talks, seminars and events.

Continue reading →

Posted in News | Tagged , , , , , , , , | Leave a comment

New! Trade Show Reports 2013

Posted on March 8, 2013 by Trend Bible

Missed the key seasonal shows? Limited travel budget? Our digital trade show reports will keep you up to date with all the key trends, emailed directly to your inbox. 

Above; Now available –  Maison et Objet 2013 Report covering all the key trends seen at the show, £250 + VAT.

This season we launch our new trade show reports, covering some of the top home interior and kids lifestyle trade shows in the UK, Europe and USA. These clear, concise 20-30 page reports show you the key trends across multiple product categories, enabling buyers and designers to make informed and educated decisions.

Continue reading →

Posted in News | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

News: Kitchen & Dining Trend Briefing

Posted on March 2, 2013 by Trend Bible

We presented Kitchen and Dining trends for 2014 at our recent trend briefing at London’s Material Lab. Beginning with big picture trend drivers, at-home behaviours, restaurant and ingredient trends, we set the scene for colour, substrate and design trends for the forthcoming year. 

Continue reading →

Posted in News | Tagged , , , , , , , , , , , , | Leave a comment