Talks and Events: Autumn Fair

Autumn Fair1As part of the Trend Seminar series at Autumn Fair on the 8th September, our Home and Interiors Editor, Anri Hamilton will be exploring how retailers can build longevity into their core ranges.

Retailers and brands are constantly evaluating existing ranges to determine which trends have true staying power beyond the seasonal trends. In this presentation, we will share the key trends to carry over from 2014 to Spring/Summer 2015.

Whilst it’s important to understand what changes, we believe it’s equally important to analyse what stays the same, from householder attitudes and behaviours through to colour and design trends. This presentation will help buyers and product developers plan core ranges and refresh established trends that continue to have commercial significance.

Click here for more information on the seminar timetable to make sure you don’t miss the Trend Bible talk.

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What Home Means To Me

Home is at the heartHome is at the heart of everything we do at Trend Bible, we spend our time understanding what motivates people to build, create, decorate, love, hate and change their homes. It can be as subtle as changing a cushion on a sofa, or as dramatic as building a new room. What interests us is not only what compels people to do this, but why.

In the first of our forthcoming series, we explore the notion of home and what it means to us as individuals. The practical, the emotional, the psychological strands that make us choose, reject, embrace, share, enhance, curate and hide aspects of our homes. Sometimes a decision is made on a momentary whim, sometimes it’s after years of planning and saving.

As the saying goes ‘an Englishman’s home is his castle’, and indeed we have lots of evidence to suggest that Brits are attached to their home – 65% are homeowners, versus 43% in Germany (this falls to only 14% in Berlin). But does home ownership equate to greater happiness? Studies by the OECD suggest not, with 93% of Germans stating they are happy with the current housing situation.

Over the coming weeks we will share fascinating snippets of interviews with people in our network, from cutting-edge creatives to stay-at-home mums (and some that manage both!) as part of our exploration of what home means.

We’d love to hear from our readers about what home means to you. Get involved by sending in your thoughts to or tweet us - @TrendBible  #WhatHomeMeans.

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Trade Show Report: New Designers Part 2

New Designers Part 2Bottom Left: Tom Hutchinson Design

Last week we visited and reported back from graduate design show New Designers Part 1; where we gave out our ‘Trend Bible Loves’ cards to selected graduates. This week we returned for Part 2, which celebrated the best in visual media, furniture and product design.

The show was bustling with visitors and students showcasing some really inspiring projects and concepts. Below are a few of our favourites:

Trend Bible Loves Anna GravelleAnna showcased an exciting collection of luxury interior fabrics. We loved how she incorporated two contrasting textile surfaces to create her wool throws. She combines traditional screen printing and tufting techniques to introduce interesting colour, pattern and texture combinations in her work.

Trend Bible Loves Jack ChiversWe loved Jack’s ‘Desk Cabinet’ which is a self contained, transforming desk unit. He developed this piece based on his personal experience of moving often and living in smaller domestic spaces. The reality that our homes are getting smaller but still need to perform a multitude of functions remains a hot concept which many graduates continue to explore.

Trend Bible Loves Waël Seaiby jpgWaël produced a striking collection of vessels using a unique up-cycling process where valueless plastic bags are repurposed into useful objects. Supermarket plastic bags are transformed into a fine powder which is then melted and moulded into 3D bowls and vases. We love the compacted layers and bold colour combinations.

Trend Bible HypothesisIn our Autumn Winter 2014-15 trend book, published back in January 2013, we included a trend concept called Hypothesis which was about celebrating mistakes and the surprise that an experimental approach can bring. We think Waël’s work really captures this trend not only through his experimental approach but also in the layered, compacted aesthetic of the vessels he produced.

Well done to all our selected graduates for producing some really exciting design concepts.

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News: Designer Insights

Trend Bible founder Joanna Feeley is featured in this months Designer Insights on the Terry’s Blinds blog – you can see the full feature here which includes her top picks for the season.

Designer Insights - Joanna Feeley

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News: Where Are They Now?

Over the past six years, we’ve had over 25 work placement students join our core team at Trend Bible and we’re firm believers in the insights, inspiration and sheer hard work students bring to our team! Naturally, we try and support our local universitiescolleges and schools through a number of initiatives from speaking at New Leaders conferences for schoolgirls, through to setting live design projects for universities and colleges.

Our rigourous interviewing techniques ensure we sift through the 40-50 CVs we receive per week to get the cream of the crop to come and work with us to learn about trend forecasing and how to develop high quality trend analysis skills.

We’re extremely proud of the students we’ve had work with us over the past few years, some of them have become permanent members of staff, others freelance for us, and those in full time employment elsewhere constantly keep in touch with us,” explains Joanna Feeley, Trend Bible Director. “I do have very high expectations of degree level students and they work hard while they are with us, it’s a case of being able to think on your feet, problem solve and bring a positive can-do attitude. It’s very much the case that the students who work well here and really thrive put themselves on our radar for recruitment further down the line once they become graduates. I’m not just looking for qualifications on paper- it’s about being an exceptional, stand-out candidate, and I must say we’ve seen quite a few of these!”

We thought we’d let you know what our former placement students are up to now and how their time at Trend Bible has helped shape their futures.

Ruth Kelly, Project Coordinator, Trend Bible

Ruth 2“I completed my placement with Trend Bible during the summer leading up to my final year studying for BA (Hons) Fashion Communication. I think the most important skill I was able to gain from my placement was in the value of research, and an ability to spot patterns, group themes and identify stories from the research gathered. Since my undergraduate degree, I  studied an MA in Multidisciplinary Design Innovation at Northumbria University before going on to work as Communications Designer at Mars in London in 2012.

Trend Bible taught me how to absorb large amounts of information and allow it to influence you as a designer on an intuitive level. I think this is enormously important for all areas of the design industry in order to be innovative and relevant. In 2013  I came back to Trend Bible to take the position of Project Coordinator.” Continue reading

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Trade Show Report: New Designers Part 1

New Designers 2014The UK’s biggest design graduate show, New Designers, opened it’s doors last week for Part 1; showcasing textile and surface design, applied art and jewellery from over 100 British art colleges and universities.

We visit New Designers every year as it offers a unique insight into the ideas that are inspiring young graduates. It’s also a fantastic place to spot the stars of the future. This year we awarded “Trend Bible Loves” cards to the designers we think are doing something really special.

Here are a few of our favourites:

Nicola Kingston

Nicola KingstonWe love the way that Nicola blends traditional craft techniques with innovative digital production methods. Her aim is to ensure we don’t lose the beauty of craft in our pursuit of new materials. Nicola has re-invented the technique of marquetry using laser-cut wood lattice inlays in ceramic.

Charlotte Kidger

Charlotte Kidger

We were impressed by Charlotte’s delicate use of colour as well as the fantastic three dimensional surfaces she creates using synthetic fabrics and plastics. She uses heat bonding, thermo-setting and special printing inks to create these futuristic synthetics. The materials, motifs and colours Charlotte has chosen here fit perfectly with our Disrupt trend for AW 2015-16.

Ragnhild Marstad

Ragnhild Marstad

We love Ragnhild’s sensitive approach to colour and material. She hand-colours her delicately speckled clays using natural minerals and uses a clear glaze to let the material shine through. This collection, named Deja Brew, taps into changing trends in coffee drinking and borrows from the rituals of tea brewing.

BalanceIn our Autumn Winter 2014-15 trend book, published back in January 2013, we included a trend concept called Balance which was about finding the delicate balance between nature and a new minimalism in design. Finely detailed natural elements like speckled birds eggs inspired low key pattern and a focus on material over decoration. We think Ragnhild’s work embodies this trend beautifully.

New Designers Part 2 takes place this week from July 2nd and showcases the best of visual media, furniture and product design – look out for more Trend Bible awards there too!


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News: Spring Summer 2016 – Available now

SS16 launchOur Home & Interiors and Kid’s Lifestyle trend books for Spring Summer 2016 are now available!

Our forecasting publications are seen as an essential tool for product designers, developers, buyers and art directors. Providing clear design direction over two years ahead of the season, they help our clients to build inspirational, commercially successful product ranges.

Our Spring Summer 2016 books contain unique 4 trend stories with carefully sourced inspirational imagery, material samples, 32 cotton colour swatches and exclusively copyright prints designed by Trend Bible.

Trend Bible are the only publisher of global trends for Kid’s Lifestyle products – providing trends and inspiration for baby and child across furniture, toys, games and soft furnishings.

From July 2014 our books will also be available as e-books – perfect for sharing with your global team or using our trends on the go.

Contact Trend Bible or find your nearest agent to order your Spring Summer 2016 book now.


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Retail Reports: Christmas in July

Festive Report

Are you working on your Christmas range this month? If you need a refresher of what was in store in 2013, we captured over 30 trends in our Transatlantic Festive Report.

Our Trend Analysts reviewed homeware and lifestyle products in-store over the festive period -including stationery, giftware, festive decoration and tableware.Our researchers spotted products from key London and New York stores including:  Heals, Conran, John Lewis, Selfridges, Liberty,West Elm, Anthropologie, CB2, Crate & Barrel, Papyrus and Paper Source.

Order your copy of our Transatlantic Festive Report now for only £250 (+VAT  in the UK) from our online shop.

“We found your Transatlantic Festive report massively useful and insightful for our AW14 development!

As we get increasingly busier, we are less able to get out and about, especially over the pond, so such a report is really valuable for us to see individual products as well as compare links between retailers and the ranges they have developed.”  Talking Tables

Contact us for more information or visit our blog for a full list of digital reports.

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A day in the life of a Trend Bible intern

We have had a whole host of fabulous interns over the years at Trend Bible, many of whom have gone on to work with us in a full-time capacity after graduating or else have bagged some really great jobs in the industry. This week one of our current interns, Emily Ewart, from Northumbria University, shares her experience and what she’s learned over the past six months.

“Prior to starting my placement at Trend Bible, the world of trend forecasting seemed exciting and intriguing.  After an amazing 6 months of working here, it is all that I expected, and much more!

A normal day at Trend Bible starts with a nice cup of coffee, and after that who knows! Every day is different, which is part of the reason why I have learned so much.

In my first week here, I was given the privilege to sit in on the seasonal trend panel. This is where industry experts come and share their ideas about what will influence consumer behaviour and design trends in two years time.  Here I got to understand where and how it all starts. Since the trend panel I have been able to follow the journey of the trend book, and by the time I finish my placement I will have seen the full working process behind it. Perfect timing!

SONY DSC Above: Me at the trend panel for the Spring Summer 2016 Home book. Continue reading

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Trend Tracker: Spring / Summer 2014

Anniversary Mood

In our Trend Tracker blog posts we show you what the trends we forecast over two years ago look like in store today. Back in 2012 we published our Anniversary trend in our Spring/Summer 2014 Home book. In this blog post we will share how the trends within this story have been interpreted in retail and product design.

Anniversary Mood and prodAbove: mood page from our ‘Anniversary’ trend direction for Spring/Summer 2014, published in 2012.

This unashamedly nostalgic story is a reaction to the hardship faced in the Great Recession. Whilst in many countries there is evidence of economic growth and increased political stability, householder carry over the lessons learned in the recession. There is no evidence that consumers have more money to spend, and so austerity measures for large parts of Europe and the USA continue to shape consumer purchasing behaviour. We can see this reflected in things like the depth of research a consumer will conduct before making a purchase for the home.

This trend was devised to coincide with the commemoration of the start of World War 1 in early 2014. Whilst war is a difficult source of inspiration, the emotions triggered by deep financial depression and that of war had some commonalities. We see a rise in importance of community spirit, a desire to look to the past at happier times, and a love of optimistic, cheerful colour and positive messages (think about the original war time positive message which was recently repurposed; Keep Calm & Carry On, which has seen huge commercial success during the recession). Continue reading

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