29 August 2017

As trend forecasters working with inquisitive, recognised brands, we have to keep our finger on the pulse culturally to ensure that our forecasts are valid. Despite working up to 5-10 [...]

24 August 2017

Care/of  The global healthcare industry is being transformed by a more independent, consumer-led approach to health. This is no longer dominated by a desire to treat illness but is about [...]

23 August 2017

Changes in the traditional family structure combined with a shift in attitudes toward gender roles has seen a backlash against sexist or stereotypical marketing to children. Following the largest women’s [...]

11 August 2017

As specialists in forecasting for the Kids Lifestyle market, we continually monitor and track the use of colour used within the home, on toys and kids’ products. As we reflect [...]

8 August 2017

Digitally as we reach saturation point, people are viewing their time offline as a luxury and a time to be treasured. The growing conflict between the automated systems that rule [...]

3 August 2017

Rather than waiting for change to happen, children are finding their own voice through social media and online campaigns. Preparing them for real life, parents are encouraging kids to think [...]