Trend Bible

Aesthetic DNA™: Do Your Products Have a Unified, Recognisable Style?


17 August 2016

side bar consultancy 1

If you picked ten products from your range would they be distinctly recognisable as ‘yours’? Our Aesthetic DNA™ Workshop allows product development teams the opportunity to identify and agree what features can be shared across products to give them a unified style.

Brands commonly craft new product ranges using this mindset, but we’re currently working with manufacturers and retailers to ensure they are creating product ranges that use trends to their best advantage, whilst maintaining a consistent and ownable look. When it comes to trends, it’s not always what changes, but what stays the same that’s important.

Get in touch if you’d like to know more about how to drive a distinct look across your product ranges.

For more information on responding to change while staying true to your brand handwriting read: ‘How to Know a Trend is Right for Your Brand’.


Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.


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