Written by Trend Bible

2 December 2020


Our Autumn Winter 2022/23 Baby & Kids Trend Book is now available to purchase in digital format directly from our online shop. Our four Baby & Kids trends this season are dominated by escapist influences and an optimistic outlook.

A Global Awakening

Emerging from the initial shockwaves of the COVID-19 pandemic, family life begins to look very different as consumers grapple with the far reaching social and economic impacts in 2022/23 and beyond. We see the feelings of fear, anxiety and uncertainty that rocked the planet in 2020, shift into more positive themes of activism, optimism, joy, escapism and resilience in Gen Alpha, who are being raised in the wake of the global pandemic and the Black Lives Matter uprising.

Survive and Thrive

This season, children are not afraid to rip up the history books and write their own story and make their own world, whether that’s from a values perspective, or through creating their own digital worlds. Following the shock and surprise of the pandemic, there is a focus on survival and building resilience in children, developing core skills to help them cope, no matter what life throws at them.

Having seen a focus on the planet and our animal inhabitants over the past few years, this season we’re fascinated anew with the human race; at how we conflict, survive, how we’re all different, how we can bond and provide comfort for one another.

Our trend books are a valuable forecasting tool for those working in the baby and kids industry. Detailing the broader lifestyle context through to colour and design inspiration, this practical trend book for Autumn Winter 2022/23 will guide you through the season; helping you develop commercially successful products and relevant messaging.

Download a free demo to get a taster of our Baby & Kids Autumn Winter 2022/23 Trend Book. Or visit our online shop for more information.

Trend Bible have helped an experienced marketing team to think about our brand, the market and the future in a completely different way. The results have been positive and tangible. Their input is challenging, fresh but critically also practical.

Sherwin Williams

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