29 January 2020
For Baby & Kids Spring Summer 2020, an optimistic mindset inspires a kindness culture; family life is centred around positivity, and diverse communities come together, creating eclectic, cheerful and joyous summer trends. The Tokyo Olympic and Paralympic Games invite focus on Japanese culture, and our trend ‘Studio Kawaii’ offers a nostalgic escape for parents and children. Drawing from cultural and global influences ‘Island Life’ celebrates the world and everyone in it. Inclusivity and fun interactions are key for summer trends.
Here we share 2 of the 4 trends forecast for the season, Studio Kawaii and Island Life. Our full Baby & Kids Spring Summer 2020 Seasonal Preview featuring all 4 trends is available to download for free from the sidebar. These trends for the Baby & Kid’s Lifestyle market were first forecast and published back in 2018 and you can expect to see them emerge in stores over the coming months.
Positive vibes radiate from this playful story for little ones. As all eyes fall on Tokyo for the Summer Olympics, this vibrant trend rides high on the optimism of the Games and looks to the city’s wider design influences, capturing the joy of Japanese kawaii culture. Cheerful messages of hope, kindness and fun are splashed across billboards, cushions and packaging. Cute characters burst into life; their smiling faces, big eyes and rounded ears feature on everything from super-soft plush toys and quirky furniture, to printed textile motifs.
Sushi prints and products instantly appeal to kids with their fun-sized shapes, bright colours and cute packaging. Bedrooms are filled with tactile surfaces, plastic bubble shapes and bright pops of sunshine yellow and sky blue, creating a fun-filled atmosphere. Tangible objects and immersive experiences are key as kids explore and experiment with new tastes, smells and textures.
Recognising the sustainable lifestyle demonstrated in Caribbean Islands, children gain an understanding and appreciation for different heritages and cultures. A hand crafted approach is adopted throughout the home, transforming children’s rooms into more personal, but eclectic spaces, inspired by learning and exploration.
The tropical fish, citrus fruits and sea salt scents of island life allow for a lively, textured, and fragrant trend which is rich in colour. Banana motifs and skateboarding turtles bring fun to products. Abstract tribal patterns bring diversity to textiles and eco-conscious materials stay true to the sustainable commitment of this high summer story.
Download your free seasonal preview from the sidebar to the right of this post and follow our Instagram and LinkedIn pages to see how all four Spring Summer 2020 trends emerge in store. Our trend books are an essential tool used by some of the world’s best brands and retailers, helping them make sound decisions about how to respond to future change.
We were impressed with the quality of the individual coaching. Not obtrusive or interfering, but genuinely steering the team to target objective.
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