Case Studies


Key Marketing Messages for 2017

Key Marketing Messages for 2017

20 April 2017


The ultimate goal of any marketing campaign is to aid business growth, increase brand awareness and gain customer engagement. However, achieving the ability to stand out and differentiate yourself from [...]

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Aesthetic DNA™: Do Your Products Have a Unified, Recognisable Style?

Aesthetic DNA™: Do Your Products Have a Unified, Recognisable Style?

17 August 2016

If you picked ten products from your range would they be distinctly recognisable as 'yours'? Our Aesthetic DNA™ Workshop allows product development teams the opportunity to identify and agree what [...]

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A Day in the Life of Kate Mooney, CEO of Houseology

A Day in the Life of Kate Mooney, CEO of Houseology

8 October 2015

With the recent re-brand of Occa Home to Houseology we spoke to the founder and CEO Kate Mooney, to find out what it’s like being the head of one of the UK’s top furniture [...]

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Mosaic Inspired Prints for Autumn Winter 2015

Mosaic Inspired Prints for Autumn Winter 2015

30 September 2015

Earlier this month, our researchers hit the key stores across London and New York to track the most popular homeware trends adopted by major retailers for Autumn Winter 2015. “A strong [...]

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The Trend Behind the Adult Colouring Book

The Trend Behind the Adult Colouring Book

27 August 2015

Johanna Basford and Laurence King Gone is the idea that colouring is just for children. Due to increased levels of stress and the feeling of being overworked, adults are seeking [...]

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We send the bespoke trend reports out to different departments in our organisation from product development to digital and customer teams. The report acts as internal inspiration that everyone can read and get something from. The feedback we get is overwhelmingly positive.

Nobia


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