Consumer Insight


BABY & KIDS: AUTUMN WINTER 2019/20 SEASONAL PREVIEW

BABY & KIDS: AUTUMN WINTER 2019/20 SEASONAL PREVIEW

13 September 2019


Escaping from the everyday underpins all four Baby and Kid’s stories for Autumn Winter 2019/20. Be it to the countryside, into the comfort of the home or looking up into [...]

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Jenna Galley on ‘What’s Influencing Design for Baby & Kids in 2020’?

Jenna Galley on ‘What’s Influencing Design for Baby & Kids in 2020’?

3 September 2019

We are counting down to Kind + Jugend 2019, the leading international trade fair for baby and toddler products. This week, we speak to our Baby & Kids Insight Editor [...]

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NEUROAESTHETICS: HOW DESIGN CAN IMPACT OUR HEALTH AND WELLBEING

NEUROAESTHETICS: HOW DESIGN CAN IMPACT OUR HEALTH AND WELLBEING

17 July 2019

Google – A Space For Being Exhibition, Milan As the conversation around wellness heightens, we are seeing a more considered approach to design. Neuroaesthetics; a field of study that explores [...]

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Tracking Cultural Shifts at The Children’s Media Conference

Tracking Cultural Shifts at The Children’s Media Conference

1 July 2019

Crayola Beauty  Amidst the unpredictability of our political, economic and environmental landscapes, emerging stories within popular culture are pointing towards a more optimistic, diverse future. Searching for deeper understanding of [...]

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The Power of Sound | The New Demographic of Listeners

The Power of Sound | The New Demographic of Listeners

13 June 2019

Lunii  One in six Americans now own at least one form of voice activated technology. As children grow up with personal AI assistants and home devices, we expect voice-controlled toys [...]

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Social Retail: Creating spaces to connect with others

Social Retail: Creating spaces to connect with others

8 May 2019

Urban development and funding cuts are leaving consumers with less access to social spaces where they can freely gather. Many traditional public spaces such as local pubs, gardens, bookstores, parks, [...]

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The Power of Emotion: Connecting with Consumers Through Sensory Retail

The Power of Emotion: Connecting with Consumers Through Sensory Retail

21 March 2019

Image Credit: Mel Yates Continuing our Future of Retail series, we explore the transformative qualities of sensory retail and outline why it’s more important than ever to connect with consumers [...]

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Ruth Kelly on conscious consumerism and its impact on the toy industry

Ruth Kelly on conscious consumerism and its impact on the toy industry

19 March 2019

Our senior trend strategist Ruth Kelly recently spoke with ToyNews on trends we forecast back in 2017, how they have since been interpreted, and what brands in the toy industry [...]

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Life beyond transaction: What is the future of retail?

Life beyond transaction: What is the future of retail?

28 February 2019

Image Credit: Jonathan Calugi, The Dreamery by Casper A number of traditional bricks-and-mortar stores disappeared from the retail scene in 2018, but what’s next for physical store environments? In this series we [...]

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Why householders have had enough of too much stuff

Why householders have had enough of too much stuff

19 February 2019

As urbanisation increases and sustainability hits the mainstream, we see householders making tough decisions on what to keep and what to throw away. Struggling to find space for sentiment, they [...]

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Easy to digest, visually inspiring, and just the right dose of information.

Webb deVlam


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