Consumer Insight


HOW WE FORECAST FOR US BASED BRANDS

HOW WE FORECAST FOR US BASED BRANDS

23 May 2018


It’s important for brands to be aware of global trends, but critical to know how they apply to a local market. One of the main questions we get asked by our [...]

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The Future of Packaging | War Against Plastics

The Future of Packaging | War Against Plastics

15 May 2018

Two years ago, we published our 'Future of Packaging' series, where we explored the impact of plastics on the baby and kids lifestyle market and the new innovative alternatives being [...]

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Gritty Reality 2018 | The Power of Yet

Gritty Reality 2018 | The Power of Yet

1 March 2018

In a world obsessed with targets and results, parents and children have become exhausted by the unobtainable standards they feel pressured to reach. Rather than obsessing over strict test and [...]

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Future Insight Reports 2019

Future Insight Reports 2019

17 January 2018

Our Future Insight Reports forecast what will be influencing consumer behaviour 12-18 months ahead, making sense of the key shifts in attitudes and behaviours. These reports are an essential tool [...]

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Mood Lighting

Mood Lighting

22 November 2017

Back in 2016 we looked into how interactive installations are moving from the realm of art into the home as a way to temporarily transform a room. As consumers search for adaptable [...]

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Smart Food: Finding the balance between sustainability and convenience

Smart Food: Finding the balance between sustainability and convenience

2 November 2017

In a reaction to throwaway culture and the pace of modern life, we begin to see a new-found appreciation for longevity. Consumers have a heightened awareness of the negative impact [...]

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Social Cleaning

Social Cleaning

16 October 2017

Social media is throwing a spotlight on the home, resulting in it being a place you go when you're not doing anything to a dynamic space for socialising both on- [...]

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Intergenerational Learning

Intergenerational Learning

15 September 2017

Teaching children tolerance and empathy has become a priority in modern day parenting. As a result, we see a shift from individualistic to group culture, where children are learning the value and [...]

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Permission to Slow Down

Permission to Slow Down

14 September 2017

Overloaded and busy lives have driven a guilt in parents to constantly stimulate and do exciting activities with their children, all too conscious of how quickly they grow up. Experts [...]

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Outsourcing Choice

Outsourcing Choice

7 September 2017

Faced with an ‘open all hours’ shopping culture, consumers increasingly feel overwhelmed by the choices they make every day. In fact, thinking about anything beyond the here and now begins [...]

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We send the bespoke trend reports out to different departments in our organisation from product development to digital and customer teams. The report acts as internal inspiration that everyone can read and get something from. The feedback we get is overwhelmingly positive.

Nobia


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