Consumer Insight


Key Marketing Messages for 2017

Key Marketing Messages for 2017

20 April 2017


The ultimate goal of any marketing campaign is to aid business growth, increase brand awareness and gain customer engagement. However, achieving the ability to stand out and differentiate yourself from [...]

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The Connected Home pt 4: Connected Lives

The Connected Home pt 4: Connected Lives

13 April 2017

Experts predict that by 2020 there will be 50 billion smart, connected devices around the world. As this fast paced market evolves it is important for brands, consumer and manufacturers [...]

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Trend Tracking in Stockholm

Trend Tracking in Stockholm

24 March 2017

Whilst in Stockholm, we researched and tracked the most prominent and foreword thinking interiors emerging on the market. Our trend moguls Jo and Naomi curated a selection of the most [...]

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New Release: Generation YouTube 2019

New Release: Generation YouTube 2019

23 March 2017

Our new Future Insight Report, 'Generation YouTube' is a response to parents wanting to know how to prepare their children for the jobs of the future. Children are now provided [...]

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How to be a Post Perfect Mum with Ashlie Dunn

How to be a Post Perfect Mum with Ashlie Dunn

8 March 2017

Recently we spoke to Ashlie Dunn, owner of ‘Sugar Rushed’ and mother of two. Her honesty and unfiltered approach to parenting resonates with mothers and fathers alike. In this post, [...]

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How is YouTube impacting the Homeware Industry?

How is YouTube impacting the Homeware Industry?

2 March 2017

With an increase in co-living, apartment sharing and more people living in cities with smaller spaces, we see a rise in individualised behaviours and an increase in merging activities within [...]

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Beyond Alcohol Consumption

Beyond Alcohol Consumption

22 February 2017

Health trends are driving a shift in alcohol consumption. With individuals becoming more aware of the things they consume, many are choosing products that make them feel better in the [...]

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The Future of Home Appliances

The Future of Home Appliances

1 February 2017

Population growth, increased living costs and migration to densely populated towns and cities, has resulted in the development of compact homes. With this in mind, minimal storage has become part of [...]

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Age Neutral Branding

Age Neutral Branding

27 January 2017

We are seeing more and more parents beginning to favour the 'friend parenting' approach where parent and child communicate on a peer level. As we move towards a society connected [...]

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Painting with Light

Painting with Light

13 December 2016

As house prices impact ownership numbers and consumers increasingly demand adaptable spaces that respond to their lifestyle, a more 'agile' attitude towards the home is emerging. Flexibility is key and [...]

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Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.


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