Trend Bible

Introducing The Edit


18 September 2018

We are delighted to introduce The Edit, our new subscription service, launched today at Kind + Jugend, one of the most influential trade shows in the baby and toddler sector. Bringing the consumer voice to the forefront, The Edit is designed to cut through the noise and help brands and retailers stay in the know on what’s driving change in the Baby & Kid’s industry. Our monthly editions, key highlights and seasonal trend books provide actionable content to fuel innovation and provide a clear picture of what’s coming next and how to respond.

Following a very successful trial earlier this year, some of the world’s leading brands and retailers are already subscribed to The Edit and experiencing the benefits.

“The Edit is a report I look forward to reading every month. The insight Trend Bible compiles is always relevant and valuable to our industry.” – Meredith McCue, Fashion Marketing Manager, Chicco

“The Edit has proven itself to be an essential prediction tool to the team in the fast moving kidswear market.” – Tara Ryan, Head of Design, M&S Kids

“The Edit does an amazing job digging past the ‘what’ of a trend, to understand the underlying motives and beliefs that constitute the ‘why’.” – Monica Dreger, Senior Director, Mattel Global Consumer Insights

What’s included in the package?

Twice-yearly Baby & Kid’s Seasonal eBooks | An essential tool used by some of the world’s best brands and retailers, informing the design process from colour and materials to print and product direction.

Monthly Editions | Explore macro insights and family mindsets with regular updates on new design trends and innovations from around the world. Delivered straight to your inbox we will keep you in-the-know and up-to-date with the shifts, disruptions and opportunities in your industry.

Key Highlights | Providing you with a comprehensive analysis of the emerging trends evidenced at leading international trade shows and a look at what’s in-store throughout key seasons and occasions.

The Edit Online Archive | Access to ALL previous monthly editions of The Edit.

Click here to find out more information about The Edit, or to sample the service download your free edition by clicking ‘download now’ to the right of this post.  

Get in touch to register your interest and receive your free complimentary welcome pack. 


We were impressed with the quality of the individual coaching. Not obtrusive or interfering, but genuinely steering the team to target objective.

Mayborn Baby & Child


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