Key Garden and Outdoor Trends for Spring Summer 2023

William Murray

Focusing on our trend forecast for Home & Interiors Spring Summer 2023, we outline four key garden and outdoor trends which brands should be paying attention to over the coming 12 months.

In a world still feeling the impact of the pandemic, garden and outdoor spaces are increasingly viewed as a sanctuary within home environments. For many, outdoor space is a luxury yet considered vital to the health and wellbeing of householders. By 2023, the garden will be established as a key living space, representing a connection to nature and a space of calm and wellness. This link with nature offers a key opportunity to evolve sustainability initiatives, through the use of circular and recycled materials in outdoor products.

Micro Theme: Urban Gardens

Garden & Outdoors 2023
William Murray, Jay Day

As seen during our recent visit to Chelsea Flower Show, the Wild Kitchen Garden brings wild edible plants and trees into a small urban setting, designed to thrive in the back garden of a city terrace, while William Murray, reimagines urban habitats using metal grids to make the most of space and allow for layered planting.

Key shape: Organic Shapes

Garden & Outdoors 2023
TrendBible

Curved and smooth forms found in the natural world are providing designers and innovative brands with renewed sources of inspiration. Look to explore this direction by incorporating exaggerated rounded shapes that reference soothing pebbles as well as cleaner lozenge and spherical forms, as seen with Marset’s calming light which has both indoor and outdoor applications.

Key Print & Pattern: Multi-weight Stripes

Amelia Graham, Laze

As noted in our Print & Pattern Direction: Perennials 2023 report, multi-weight or ticking stripes explore a more handmade and rustic mood as consumers are increasingly seeking crafted and “real world” finishes which provide relief from the slickness of onscreen life. Be inspired by brand-to-watch, Laze, and their playful use of bold and balanced colour across outdoor accessories for garden and outdoor trends.

Key Item: The Everything Pouffe

Kettal

Versatility will be a key purchase driver across 2023 and beyond, as consumers look to products they can use for multiple functions and in multiple spaces. Create pieces that can work as a stool, a table and storage, featuring attractive materials that work both indoors and outdoors.

Action Points:

  • Favour sustainable, recycled and recyclable materials.
  • Embrace the influence of nature beyond print and materials. Look at form and functionality too.
  • Confidently use colour, print and pattern to tap into an expressive garden mood. Consumers are keen to increase both self-expression and spend in this market.
  • Prioritise product that is versatile across indoor and outdoor use, multi-purpose pieces that offer flexibility hold strong appeal.
  • Explore how the purpose of gardens, yards and parks are and will continue to shift, becoming multi-faceted and evolving spaces beyond just recreational environments.

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For more information on the future of life at home as well as specific outdoor and garden trends, contact us at [email protected]