Milan Design Week 2017 Highlights

28 April 2017

Trend Bible Trade Show Report

Attracting crowds of over 300,000, the 56th Salone del Mobile 2017 celebrated another successful year in design. As the Milan show continues to expand through surrounding exhibitions and installations, we are continuing to see that the extra events gain the most interest.

This year at Milan interactive experiences dominated the show with visitors flocking in their thousands to experience-orientated events. Some of the main attractions saw the IKEA Festival present visionary living concepts for the future home; Airbnb took visitors to hidden locations within the city; and COS teamed up with British-based artist duo Studio Swine for ‘New Spring’ a sensory experience. With over 2,000 exhibits brands not only had to fight for attention from visitors but had to tackle social media; two of the most Instagrammed installations were by COS and LG.

“There continues to be a focus on lifestyle at Milan Design Week with more high fashion brands merging into the interiors market. Experience and future thinking concepts were really key at the show this year.” Caterina Cocciolo, Trend Bible Trend Researcher. 

This year’s highlights:

  1. Seen across decorative accessories and furniture design there was more of an emphasis on sophisticated colour combinations over single colours.
  2. Through the use of LED technology lighting design became more adventurous with shape. This technology allows designers to incorporate curved, looped and circular shapes for lighting.
  3. Scale was a highlight spotted across print and pattern with a strong focus on exaggerated and increased scale. Playing with compositions, large scale mark making and geometrics were an important design direction and adorned floors and wall across the show.


In our Milan Design Week 2017 Trade Show Report we share the most important trends that retailers should respond to right now. The report is broken down into four sections covering trends for Print & Pattern, Surface & Finish, Shape and Construction and Colour. 

Our Milan Design Week 2017 Trend Report is now available to buy from our online store. To download your free edit of this year’s report click ‘download now’ in the sidebar to the right of this post.

Overall a great day which involved getting everyone's thoughts, ideas and reservations down on paper. I am looking forward to seeing how this information will be overlaid with the vital trend insights we need to drive new product development and long-term business growth.

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