28 April 2017
Trend Bible Trade Show Report
Attracting crowds of over 300,000, the 56th Salone del Mobile 2017 celebrated another successful year in design. As the Milan show continues to expand through surrounding exhibitions and installations, we are continuing to see that the extra events gain the most interest.
This year at Milan interactive experiences dominated the show with visitors flocking in their thousands to experience-orientated events. Some of the main attractions saw the IKEA Festival present visionary living concepts for the future home; Airbnb took visitors to hidden locations within the city; and COS teamed up with British-based artist duo Studio Swine for ‘New Spring’ a sensory experience. With over 2,000 exhibits brands not only had to fight for attention from visitors but had to tackle social media; two of the most Instagrammed installations were by COS and LG.
“There continues to be a focus on lifestyle at Milan Design Week with more high fashion brands merging into the interiors market. Experience and future thinking concepts were really key at the show this year.” Caterina Cocciolo, Trend Bible Trend Researcher.
In our Milan Design Week 2017 Trade Show Report we share the most important trends that retailers should respond to right now. The report is broken down into four sections covering trends for Print & Pattern, Surface & Finish, Shape and Construction and Colour.
We were impressed with the quality of the individual coaching. Not obtrusive or interfering, but genuinely steering the team to target objective.